Megan Rapinoe’s Nike Victory Capsule Takes Soccer Style Off the Pitch
The seven-piece athlete capsule launches October 27, connecting women’s soccer culture with everyday apparel.
Sport, style & performance
Football
164 storiesAssociation football, on and off the pitch.
Nike Links Georgia Football and Outkast in a Two-Stage Apparel Launch
The collaboration combines college-team merchandise, music culture and athlete participation, with releases beginning October 27.
hummel, ALIS and DBU Bring Danish Football and Street Culture Together
Echoes of Denmark brings ALIS into the national-team kit, with match shirts for Denmark’s men’s and women’s teams and a wider pre-match collection launching October 22.
Real Madrid, adidas and FARM Rio Launch Brazil-Inspired Collection
Real Madrid, adidas and FARM Rio’s new apparel collaboration pairs the club’s identity with the Brazilian label’s botanical prints and takes inspiration from Rio’s altinha beach game.
On Targets CHF 5.6 Billion by 2029 as It Moves Into Football and Golf
At its 2026 Investor Day in Zurich, On set new growth and margin targets through 2029 while naming football and golf as its next sports categories.
adidas Brings FC Bayern Legends Back to the World of Sport
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
On Enters Football With LightSpray Boots and Kylian Mbappé
On is entering football with LightSpray boot technology and a new partnership with Kylian Mbappé.
American Eagle Brings Lamine Yamal’s Off-Pitch Style to a New Global Capsule
American Eagle is turning its partnership with Lamine Yamal into a real product line. The brand will launch…
adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more…
Dsquared2 Named Official Fashion Partner of AS Roma and AS Roma Women
Dsquared2 is the latest fashion house to stake a serious claim in elite football. The brand has signed…
Pacsun Brings Angel City FC Into Everyday Fashion With First Capsule Collection
Pacsun is treating women’s soccer as a style category, not just a sports property. The Pacsun x Angel…
Justin Bieber Debuts Unreleased SKYLRK Sneakers at the FIFA World Cup Final
Justin Bieber treated the 2026 FIFA World Cup Final halftime show as more than a comeback stage. He…
Nike Strengthens Its Football Roster With New Class of NIL Athletes
Nike is using NIL to lock in the future of football, not just its present. By signing 11…
Madonna Wears Custom Saint Laurent Boots at the 2026 FIFA World Cup Final
Madonna used the World Cup 2026 Final halftime stage to make a focused fashion statement. In custom Saint…
Jennifer Hudson Wears Alaïa Le Cœur Pumps at the World Cup Final
Jennifer Hudson’s World Cup 2026 appearance did more than deliver a national anthem, it added a precise footwear…
Bikkembergs Leans Into Football Heritage With New Soccer Sneaker Colorways
Bikkembergs is going back to one of its core stories to move forward. With new FW26 colorways for…
Louis Vuitton Reinforces Its Position at the Intersection of Luxury and Sport
Louis Vuitton is using the World Cup 2026 Final to underline a role it has been building quietly…
Shakira Brings Her Signature Barefoot Style to World Cup Final Halftime Show
Shakira used the World Cup 2026 Final to reaffirm a stage identity she has been building for decades.…
adidas Commands Football’s Biggest Stage at the World Cup Final
adidas is arriving at the World Cup 2026 Final in a position few brands ever reach, it owns…
adidas and Real Madrid Extend Partnership Through 2034
adidas is locking in its most important club relationship for another decade. With an eight-year extension running through…
Nike Brings Football Fandom to Life Through Immersive Retail Activations
Nike is treating retail as a live extension of the tournament, not just a place to buy kits.…
adidas Originals BAD BUNNY F50 Ghost Sprint Reimagines the Iconic F50 Spider
adidas Originals is using the BAD BUNNY F50 Ghost Sprint to transform one of its fastest football boots…
Mizuno District Seattle Connects World Cup Culture to Local Community
Mizuno is treating the build-up to the 2026 World Cup as a local, culture-first project rather than a…
adidas x SP5DER Reimagines the F50 Formotion as a Lifestyle Sneaker
SP5DER is reimagining one of adidas’ most iconic football boots as a street-ready sneaker. The adidas x SP5DER…