Nike’s Kobe A.D. Protro Adds ZoomX for Its October 23 Return
The Purple Stardust launch updates the post-retirement Kobe model with a new cushioning setup and a roomier forefoot.
Sport, style & performance
Basketball
158 stories
Jordan x Levi’s Air Jordan 3: The Regional 2026 Release Dates
The denim collaboration rolled out through China, Japan, Korea and US city exclusives before its February 20 global release.
Air Jordan 6 Infrared Salesman: The February 14 Release Explained
The 2026 release brings a shelved 1999 sample into production with revised proportions and expanded Infrared detailing.
Jordan Brand’s Space Jam Collection Starts Arriving November 5
The 30th-anniversary collection spans Air Jordan footwear and apparel, with availability beginning November 5.
adidas Brings Back Harden Vol. 1 Pioneer With Hyperboost Cushioning
The first Harden signature shoe returned with Hyperboost cushioning, an October 15 global release and a $140 announced US price.
How Air Jordan Changed the Sports Footwear Landscape
From a bold 1985 basketball shoe to a global business, Air Jordan reshaped athlete endorsements, sneaker design and the culture around sports footwear.
Dana Evans Is Building Her Style One Sneaker, Suit and Statement Bag at a Time
Dana Evans talks Jordan player-exclusive sneakers, vintage handbags and finding her personal style, from self-styled WNBA tunnel looks to statement suits.
ANTA KAI 3 “Mother’s Love” Brings Emotion to Kyrie Irving’s Signature Shoe
ANTA and Kyrie Irving are expanding the emotional storytelling behind the KAI 3 with the “Mother’s Love” colorway.…
Nike Brings Back the Kobe 10 Protro With Next-Generation Performance Updates
Nike Basketball is returning the Kobe 10 to the court with a Protro update built for the speed,…
Cameron Brink Brings Runway Style to the WNBA Tunnel in All-White Look
Cameron Brink continues to make game day arrivals part of the WNBA style conversation. Her recent Cameron Brink…
Barbie Brings Angel Reese’s Dream Closet to Life at WNBA All Star Weekend
Barbie is using Angel Reese’s All-Star moment to do more than drop a doll. With the Angel Reese…
Reebok Continues Building DiJonai Carrington’s Platform Ahead of an Expected Signature Launch
Reebok is clearly treating DiJonai Carrington as one of the cornerstones of its basketball comeback, and the Reebok…
Anthony Edwards Showcases Prada as Luxury Brands Deepen Their Connection to Basketball Culture
Anthony Edwards is no longer just a pure hoop story. With Prada on his back and in his…
NBA and WNBA Expand TikTok Partnership to Drive Live Game Discovery
The NBA and WNBA are treating TikTok as a primary broadcast funnel, not just a marketing add-on. The…
Under Armour Doubles Down on Women’s Basketball With Marina Mabrey Player Exclusive
Under Armour is making a clear statement with Marina Mabrey. By building a dedicated player exclusive around her…
Caitlin Clark Turns Wilson’s Flagship Into One of All-Star Weekend’s Hottest Retail Destinations
Caitlin Clark is turning Wilson’s home court into a destination. With the “Beyond The Arc” activation and early…
Jordan Brand Turns the Air Jordan 1 Into a “Love Letter” to the Journey Behind Every Athlete
Jordan Brand is leaning into narrative with its latest Air Jordan 1 drop. The new Jordan Brand Air…
Angel Reese’s Barbie Doll Reinforces the Growing Commercial Power of Women’s Basketball
Barbie’s latest move with Angel Reese is not just another athlete collaboration. It is a clear indicator of…
adidas Turns WNBA All-Star Weekend Into a Platform for Long-Term Investment
adidas is not treating WNBA All‑Star Weekend as a one‑off celebration. The brand is using the stage to…
Stephen Curry Debuts His First Li-Ning Shoe at Lake Tahoe
Stephen Curry is using golf’s biggest celebrity stage to mark a clear turn in his footwear story. At…
adidas Basketball Launches Crazy Energy for Lightweight Performance
adidas Basketball is treating weight, energy return, and traction as core pillars of modern performance. The new adidas…
adidas Basketball Introduces BB.01 With Project: R.A.P. Innovation
Performance basketball footwear is no longer limited to foam updates and minor tweaks. It is moving toward a…
adidas Basketball and Ryoko Rain Launch Premium Streetwear Capsule
adidas Basketball’s collaboration with Ryoko Rain is not a routine influencer drop. It is a clear move to…
New York or Nowhere Launches First WNBA Collaboration With New York Liberty
New York or Nowhere steps into professional women’s basketball with its first WNBA collaboration, partnering with the New…