Selkirk Acquires LevelUp Pickleball Camps to Expand Its Coaching Business
The November 5 acquisition brings more than 400 annual camps into Selkirk’s instructional business, with the Dollard family staying on.
Sport, style & performance
Racket Sports
97 storiesTennis, padel, pickleball and the wider court.
Converse Reworks the Jack Purcell in Premium Nubuck With Moïse Kouamé
Brown and beached mauve leather bring a new material expression to First String’s Jack Purcell, linking the shoe’s archive with a young tennis player.
FILA and Highsnobiety Bring Tennis Archives Into “The Rally Within”
Launching November 4, the capsule combines low-profile nylon-and-suede sneakers with tracksuits, polos and a racquet-ready canvas tote.
Babolat and Michelin Bring Their Footwear Partnership Into Focus at Ladoux
A new brand film takes the court-footwear partners to Michelin’s Ladoux R&D center, highlighting more than two decades of shared history.
Selkirk’s Second Serve Follows Rafa Lenhard’s Return to Competitive Sport
The documentary traces a former junior tennis player’s move from a corporate career into full-time pickleball.
ANTA Expands Research Consortium and Presents a 3D-Printed Tennis Shoe
The October 29 announcement outlines a larger research network and a new laboratory focused on folding structures for footwear.
Lacoste Marks Fondation Lacoste’s 20th Year With a Coach and Mentor Programme
Fondation Lacoste is marking its 20th year with a programme honouring coaches and mentors, including an event with Venus Williams and First Serve in Miami.
SQAIRZ Gives Its Pickleball Shoe a Dill Pickle Makeover
The Dill Pickle Limited Edition pairs a pickle-inspired green design with court-focused features for lateral movement, traction and fit.
Lacoste Turns the Tennis Net Into ACE-T1 Footwear for Spring 2027
Lacoste’s Spring/Summer 2027 runway at Roland-Garros introduces the ACE-T1 caged sneaker and extends its tennis-inspired footwear language into a wedge and lace-up pump.
Lacoste and Mackintosh Bring Rainwear to the Tennis Court
Lacoste and Mackintosh pair waterproof bonded cotton with neo tennis silhouettes in a twelve piece FW26 collection.
Inside the Malbon x Markarian Luxury Padel Launch
Malbon and Markarian are treating the padel court as a legitimate luxury setting, not just another place to…
Malbon and Markarian Bring Luxury Fashion to the Padel Court
Malbon and Markarian are treating the padel court as a new stage for luxury style. Their joint capsule…
Jannik Sinner Reinforces Gucci’s Tennis Legacy at Wimbledon
Gucci’s tennis story is no longer a side note; it now has a clear on-court protagonist. With Jannik…
adidas Unveils Three Tennis Collections for the 2026 Season
adidas is treating tennis apparel as a full style ecosystem, not just performance gear. With three new collections…
Wilson Launches Defyer Racket Collection Engineered for Maximum Spin
Wilson is treating spin as a core performance metric, not a secondary benefit. With the new Defyer racket…
Ralph Lauren Extends the Wimbledon Experience Beyond Centre Court
Ralph Lauren is using Wimbledon season to do more than dress officials and players; it is extending the…
ASICS x Little Tokyo Table Tennis Debut GEL-RESOLUTION 5 in Paris
ASICS uses Paris Fashion Week to do more than show a collaboration; it uses the moment to define…
Lacoste x Alpine Capsule Collection Blends Tennis and Motorsport Style
Lacoste and Alpine are not simply trading logos. Their capsule collection turns tennis heritage into a motorsport-ready wardrobe…
Vuori Brings Tennis Lifestyle to London With Citywide Activation
Vuori is treating London’s marquee tennis week as a platform for full-scale city activation, not just a moment…
Lacoste Reimagines René Lacoste’s Blazer for Novak Djokovic
Lacoste is using Novak Djokovic to introduce a sharp, one-off expression of its tennis heritage: a contemporary jacket…
Alo Brings Luxury Wellness Style to Tennis With Its New Collection
Alo is not treating tennis as a traditional performance sport. Instead, the brand is folding it into its…
New Balance and Miu Miu Elevate Coco Gauff With a Luxury Tennis Collection
New Balance is using its latest Miu Miu capsule with Coco Gauff to push further into fashion-led territory,…
Nike Court Elevates Aryna Sabalenka With New All Love Collection
Aryna Sabalenka’s latest Nike Court “All Love” collection marks a clear shift in how Nike views her role.…
Terrell Owens Enters Pickleball With Cross Court Lifestyle Push
Terrell Owens built his name as one of football’s most electric personalities. Now he is betting that his…