ANTA Becomes Gold Partner of the Hellenic Olympic Committee Ahead of Milano Cortina 2026

ANTA has signed on as Gold Sponsor and Official Sportswear Partner of the Hellenic Olympic Committee (HOC), outfitting the Hellenic delegation for major international events, including the Milano Cortina 2026 Winter Olympic Games. The partnership deepens the Chinese sportswear brand’s ties to the Olympic Movement by connecting directly with Hellas, the birthplace of the modern Olympic Games.

A Gold Level Deal With The Birthplace Of The Olympics

Announced in Athens, Greece, on February 2, 2026, the agreement designates ANTA as a Gold Partner of the Hellenic Olympic Committee. Under the deal, ANTA will supply official team uniforms for the Hellenic delegation at major international competitions.

For Milano Cortina 2026, ANTA will act as the official supplier for the Hellenic team, delivering a full Olympic and sportswear collection spanning footwear, apparel, and accessories for ceremonies and casual wear. The move positions ANTA on one of the most symbolic stages in world sport, dressing athletes from the nation that first hosted the modern Olympic Games in Athens in 1896.

Design Language: Blue, Waves, And Mount Olympus

The new collection is built around a blue palette inspired by the Hellenic national flag. Graphic lines draw from the wave motifs featured in the Hellenic Olympic Committee emblem, while mountain shaped prints reference Mount Olympus, the country’s highest peak.

By combining these elements, ANTA blends contemporary sports aesthetics with Hellenic cultural heritage, creating kits that are meant to feel both technically advanced and deeply rooted in national identity. The design aims to look as strong on podium photos and opening ceremonies as it performs in training environments.

Performance Pieces For Podium And Training

The range includes multifunctional training pieces such as ski suits, soft shell ensembles, and insulated down jackets, engineered to handle a mix of high performance and everyday scenarios. The goal is to provide comfort, functionality, and refined style whether athletes are on the mountain, in transit, or at official events.

Outdoor podium garments feature ANTA’s proprietary technologies, delivering dynamic moisture management, fast dry performance, and static thermal retention to keep athletes warm in winter conditions. That tech package is designed to perform under stadium lights, medal ceremony pauses, and mixed zone interviews alike.

HOC On A “Win Win” Partnership

Petros Sinadinos, Chairman of the Marketing Commission of the Hellenic Olympic Committee, said the organization is “deeply honored” to collaborate with an industry leading sportswear brand like ANTA, calling the agreement a “true win win relationship.” He emphasized that the most important outcome is tangible benefits for athletes, who will appear on the world’s biggest sporting stage equipped with top level performance apparel.

The HOC sees the partnership as a way to reinforce both athletic excellence and the visual presence of Hellenic teams at Milano Cortina 2026 and beyond. By aligning with an Olympic experienced supplier, it aims to secure consistent quality and innovation across competition, training, and ceremonial wear.

Anta’s Growing Olympic Footprint

ANTA first contracted with the International Olympic Committee in 2019 as an Official Sportswear Supplier and has since become a long term partner of the Olympic Movement. The deal with the HOC marks another key milestone in ANTA’s international expansion and visibility among global sports audiences.

Founded in the 1990s in China, ANTA has built its reputation on functional, technology driven products across running, cross training, basketball, and niche sports. The brand also provided professional competition and training gear for 10 Chinese national winter sports teams preparing for Milan, further cementing its role in performance winter sports.

The Hellenic Olympic Committee’s Legacy

The Hellenic Olympic Committee was founded on November 24, 1894, in Athens, and met that same day to begin planning the first Modern Olympic Games, held in Athens in 1896. Its mission is to preserve and promote Olympic principles in Greece, with a focus on sport and education.

Working closely with national sports federations, the HOC prepares Greek athletes for Olympic competition and selects the nation’s representatives for the Games. Through these roles, it aims to strengthen athletic excellence while promoting values of national pride and international cooperation.