PUMA Sports Marketing Enters New Phase as Johan Adamsson Departs
PUMA is beginning a leadership transition in one of its most important global divisions. This latest change highlights…
Retail
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adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release
adidas Originals and Hellstar have moved their partnership from regional heat to a worldwide release. The MEGARIDE S2…
Barbie Brings Angel Reese’s Dream Closet to Life at WNBA All Star Weekend
Barbie is using Angel Reese’s All-Star moment to do more than drop a doll. With the Angel Reese…
Malbon and Markarian Bring Luxury Fashion to the Padel Court
Malbon and Markarian are treating the padel court as a legitimate luxury setting, not just another place to…
Under Armour Doubles Down on Women’s Basketball With Marina Mabrey Player Exclusive
Under Armour is making a clear statement with Marina Mabrey. By building a dedicated player exclusive around her…
Caitlin Clark Turns Wilson’s Flagship Into One of All-Star Weekend’s Hottest Retail Destinations
Caitlin Clark is turning Wilson’s home court into a destination. With the “Beyond The Arc” activation and early…
BIRKENSTOCK Opens First Community Experience Store in Shanghai
BIRKENSTOCK is using Shanghai to test a different kind of retail footprint. The new BIRKENSTOCK Community Experience Store…
Foot Locker, Kids Foot Locker and Champs Sports Expand On-Demand Delivery Through Uber Eats
Foot Locker is pushing hard into on-demand retail, and Uber Eats is now part of that strategy. Foot…
Fireball Sneaks Turn a High-Top Into a Stash-Ready Statement
Fireball Cinnamon Whisky is pushing into sneaker culture with a concept that blends novelty, utility, and brand storytelling.…
lululemon Selects Bucharest as a Gateway to Eastern Europe’s Luxury Market
lululemon is treating Bucharest as more than a new pin on the map. By opening in Băneasa Shopping…