
From SEO to AEO: The Footwear Brand’s Playbook for Getting Recommended by ChatGPT
Ask ChatGPT for the best stability running shoe for a heavy overpronator, and it will answer in under…
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Ask ChatGPT for the best stability running shoe for a heavy overpronator, and it will answer in under…

Alexander Wang debuted the Griphoria as part of the Spring 2026 collection at New York Fashion Week in…

Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…

Allbirds announced on April 15, 2026, that it is abandoning footwear entirely and rebranding as NewBird AI, a…

Moser & Cie. and Reebok unveiled the Streamliner Pump at Watches & Wonders 2026. It translates the iconic…

Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…

Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…

WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…

CLO Virtual Fashion and SHIMA SEIKI have formally entered the CLO Ecosystem Partnership Program (EPP). The agreement connects…

A US federal judge in the Southern District of New York ruled on March 31, 2026, that Nike’s…

Adidas has unveiled its 2026 NFL Rookie Class, a group of 14 top prospects headlined by projected No.…

Salomon is using its Adaptive Project to spotlight how prosthetic design can change what’s possible in mountain sport,…

Vizcom and Zellerfeld are turning their followings into a live footwear lab with an open mule design challenge.…

On is using a new robot run factory in Busan, South Korea to rethink how performance footwear is…
The email is considered to be one of the most powerful direct media between fashion brands and customers…

Fendi and Devialet use the Fendi x Devialet Mania portable speaker to show how a runway concept can…

Siraya Tech, based in Los Angeles, has launched Roamr, a new sub‑brand focused on high performance wearables, starting…

In an industry crowded with buzzwords, true footwear innovation is increasingly rare and increasingly obvious. The brands actually…
If you’ve worked with proxies, you are well aware of how quickly a small issue can turn into…

MySize, Inc. is telling investors that 2025 marks an inflection point, with the company shifting from survival mode…

Aetrex is turning advanced foot-scanning data into serious e-commerce momentum. They are growing marketplace revenue by 400% after…

Fitasy, an Indianapolis-based technology company transforming the future of footwear design and manufacturing, has announced a major breakthrough.…

Maison Valentino is deepening its digital transformation with a new partnership with Centric Software, adopting Centric PLM™ and…

PGA TOUR Studios has signed a new long-term agreement with SES to transform how it delivers live golf…