From SEO to AEO: The Footwear Brand’s Playbook for Getting Recommended by ChatGPT
Ask ChatGPT for the best stability running shoe for a heavy overpronator, and it will answer in under…
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Alexander Wang Launches Its First 3D Printed Stiletto ‘Griphori’
Alexander Wang debuted the Griphoria as part of the Spring 2026 collection at New York Fashion Week in…
Nike x Hyperice Bring the Hyperboot and Hypervolt 3 to Boston Marathon Weekend at Dick’s House of Sport
Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…
Allbirds Stock Jumped 582% in One Day After Rebranding Itself as NewBird AI
Allbirds announced on April 15, 2026, that it is abandoning footwear entirely and rebranding as NewBird AI, a…
H. Moser and Reebok debut the Streamliner Pump at Watches and Wonders 2026
Moser & Cie. and Reebok unveiled the Streamliner Pump at Watches & Wonders 2026. It translates the iconic…
Adidas Unveils a 3D Printed Football Boot Built Under Project R.A.P.
Adidas unveiled its second Project R.A.P. (Radical Athlete Perception) application in April 2026, a 3D printed football boot…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
WHOOP’s $10B Valuation Signals Wearables Are No Longer Just Fitness Tools
WHOOP closed a $575 million Series G round on March 31, 2026. This lifted its valuation to $10.1…
SHIMA SEIKI Joins CLO’s Ecosystem Partnership Program to Build a Digital to Physical Knitwear Pipeline
CLO Virtual Fashion and SHIMA SEIKI have formally entered the CLO Ecosystem Partnership Program (EPP). The agreement connects…
A Federal Judge Has Overturned the Jury Verdict That Fined Lululemon $335,000 for Flyknit Patent Infringement
A US federal judge in the Southern District of New York ruled on March 31, 2026, that Nike’s…
Adidas Unveils Its Elite NFL Rookie Class and Debuts a Game Changing Innovation Lab
Adidas has unveiled its 2026 NFL Rookie Class, a group of 14 top prospects headlined by projected No.…
Salomon and Hopper Are Building Trail Running Blades for Amputee Athletes
Salomon is using its Adaptive Project to spotlight how prosthetic design can change what’s possible in mountain sport,…
Vizcom and Zellerfeld Open a Live Design Challenge With the Top 3 Entries Getting Physically Printed
Vizcom and Zellerfeld are turning their followings into a live footwear lab with an open mule design challenge.…
On Turns To 32 Robots In Busan South Korea To Rewrite Its Supply Chain
On is using a new robot run factory in Busan, South Korea to rethink how performance footwear is…
Why HTML Email Templates are Essential for Attracting Customers in the Fashion Retail Industry
The email is considered to be one of the most powerful direct media between fashion brands and customers…
Fendi x Devialet Mania Brings Runway Design to Devialet’s Portable 360 Speaker
Fendi and Devialet use the Fendi x Devialet Mania portable speaker to show how a runway concept can…
Siraya Tech Launches Roamr Line to Power Next‑Gen 3D Printed Shoes
Siraya Tech, based in Los Angeles, has launched Roamr, a new sub‑brand focused on high performance wearables, starting…
Top 10 Footwear Brands Leading Real Innovation
In an industry crowded with buzzwords, true footwear innovation is increasingly rare and increasingly obvious. The brands actually…
ProxyWing.com: Full Overview of Proxy Options & Performance
If you’ve worked with proxies, you are well aware of how quickly a small issue can turn into…
MySize Targets $15 Million 2026 Revenue With AI-Driven Platform Shift
MySize, Inc. is telling investors that 2025 marks an inflection point, with the company shifting from survival mode…
Aetrex grows marketplace revenue 400% with Centric PXM
Aetrex is turning advanced foot-scanning data into serious e-commerce momentum. They are growing marketplace revenue by 400% after…
Fitasy Launches Smartphone Scan-to-Print Technology for Fully Custom 3D-Printed Shoes
Fitasy, an Indianapolis-based technology company transforming the future of footwear design and manufacturing, has announced a major breakthrough.…
Maison Valentino Shifts To Centric’s Real-Time Digital Design Boards
Maison Valentino is deepening its digital transformation with a new partnership with Centric Software, adopting Centric PLM™ and…
PGA TOUR Studios Taps SES To Power 5,000 Hours Of Annual Golf Coverage
PGA TOUR Studios has signed a new long-term agreement with SES to transform how it delivers live golf…