Athletic Propulsion Labs (APL), known for its high performance footwear, has recently unveiled its latest creation – the TechLoom Dream. This innovative silhouette is designed to serve as an all-purpose running and walking shoe, offering comfort, style, and high-performance features.
The TechLoom Dream is characterized by its soft stretch TechLoom upper with raised contour lines, ensuring an exceptional fit. It also boasts a separated single-layer tongue with an integrated lace-loop, a molded TPU heel counter for stability, and an all-new responsive cushioned midsole with a rubber outsole.
The shoe also incorporates the popular APL Soufflé sockliner, which positions your foot naturally for efficient running along with an 8mm drop from the heel to the forefoot. The three-piece rubber outsole, featuring a multi-directional pattern, provides excellent traction in the gym or on the street. One of the standout features of the TechLoom Dream is the debut of the Heavenly Ride™ midsole.
This proprietary compound, created by APL, offers maximum shock absorption and cushioning. The aim was to develop a unique compound to alleviate each step’s pressure, resistance, and shock. While APL’s FutureFoam is ideal for days when you want to pick up the pace, the Heavenly Ride is designed for those days when you want to take it easy and enjoy the views. APL Co-Founders, identical twins Adam and Ryan Goldston, expressed their excitement about the new launch.
They stated, “The TechLoom Dream is a realization of years of work. Our goal with the Dream was to create a shoe that felt unreal and carried you effortlessly through your day and your runs.” They further explained that they developed two brand new technologies for the Dream: the proprietary shock absorption midsole compound Heavenly Feel, and the Soft-Touch Techloom, both of which contribute to the shoe’s surreal comfort and luxurious texture.
The TechLoom Dream is available in two of APL’s iconic colorways: Black/White and Ivory/Black. The shoe, retailing for $250 USD, caters to both men and women. It can be purchased online at www.AthleticPropulsionLabs.com or at APL’s Flagship Store Experience at The Grove in Los Angeles. With the launch of the TechLoom Dream, APL continues to solidify its position as a global leader in the luxury performance footwear category. The brand’s commitment to innovation, comfort, and style is evident in this latest silhouette, promising an unrivalled experience for athletes and fitness enthusiasts.