Coach Leverages WNBA Record 2025 Draft Attendance for Multiyear Partnership
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through…
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FM Team
2,188 published stories · Page 81
PUMA’s 5AM High Drops Targets 42% Weather-Bound Runners with Free Deviate NITRO
Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering…
BN3TH’s 4-Style Spring Drop Merges 3D Pouch Tech and D1 Athletes
BN3TH Underwear, the Vancouver-based brand renowned for its patented Original 3D Pouch Technology™, has unveiled its “Rise In Comfort” campaign,…
What to Expect at the 2025 Met Gala’s “Superfine: Tailoring Black Style”
The 2025 Met Gala, set for May 5, promises to be one of the most culturally resonant and…
818 Tequila’s 47 Awards Power NASCAR Push With Toni Breidinger in $12.9B US Spirit Market
Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the…
Vessi Footwear Appoints Former Sonos Marketer as CMO
Vessi Footwear, the Vancouver-based brand renowned for its 100% waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer…
Foot Locker Steps Up Customer Experience with Ometria
Foot Locker is stepping up its game in the world of footwear and apparel retail with Ometria, a…
Coach and the WNBA Champion Individuality, Announce Multiyear Partnership
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball…
42% Shoppers Delay Purchases as Athletic Footwear Claims 61% of Spring 2025 Sales
As warmer weather approaches, US consumers are strategically timing their spring and summer footwear purchases around sales events…
Puma Footwear Hits €4.73B in 2024 with 13% Growth
Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion…
ANTA Sports Strengthens Global Reach with Jack Wolfskin Acquisition
In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp.…
Under Armour’s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B
In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative…
Nicki Minaj’s DØPAMINE Sneakers Use 20 Recycled Bottles as Vegan Footwear Market Hits $25.3B
Global superstar Nicki Minaj and UK-based sustainable footwear brand LØCI have unveiled their highly anticipated second collaboration, DØPAMINE, a…
Kellanova Drives 36 Percent Sales Lift via Pringles Collaboration
Kellanova (NYSE: K), the global snacking and food giant behind brands like Pringles, Cheez-It, and Special K, is redefining marketing effectiveness…
Global Footwear Market Projected at $203.55B by 2029
The global footwear market currently stands at the intersection of tradition and innovation, poised for significant expansion. The…
Footwear Giant PUMA Elevates Tara McRae to President of North America
Sportswear giant PUMA has announced the appointment of Tara McRae as the new President of PUMA North America…
Arne Freundt Steps Down, Arthur Hoeld Takes Helm of Puma
In a significant move, Puma SE has announced that CEO Arne Freundt will be stepping down from his…
Reebok’s Basketball Revival Continues with DiJonai Carrington on Board
Reebok is making waves in the basketball world, and its latest signing is no exception. DiJonai Carrington, the…
BodyHealth Taps Bam Adebayo to Champion Verified Sports Supplements
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch…
Choosing The Perfect Running Shoe
For runners, selecting the right footwear is a crucial decision that can significantly impact their performance, comfort, and…
Global Footwear Market Poised for Steady Growth, Fueled by E-commerce and Emerging Markets
The global sustainable footwear market is undergoing a transformative phase, driven by heightened environmental awareness and material innovations.…
How Women’s Sports Are Revolutionizing Fashion and Beauty
Women’s sports are emerging as the ultimate power play for fashion and beauty brands. The court, field, and…
V&Co. Beauty’s Skincare-Inspired Hair Launch Taps $36B ‘Skinification’ Trend
V&Co. Beauty has solidified its position in the haircare market with the March 2025 launch of three peptide-infused…
Wolverine Taps Jordan Davis for Heritage Collection Work Boots
Wolverine Boots has partnered with country artist Jordan Davis to launch product collections and initiatives celebrating skilled trades, blending music,…