Burberry is diving into swimwear through a material driven collaboration with Hunza G. The collaboration merges British heritage codes with technical fabric innovation for a summer capsule that launched April 27. The Burberry x Hunza G Collaboration leans into Hunza G’s signature Original Crinkle fabric. This is a textured, ultra stretch material known for its one size fit approach. Now, it is detailed with Burberry’s instantly recognizable Check trim.
Design and construction focus
The collection is built around four core silhouettes: the Faye, Tyler, Domino, and Devyn. Each piece showcases Hunza G’s minimalist, body sculpting cuts that have been refined over more than 40 years of design. The Original Crinkle fabric contains more than nine million stitches per garment. This creates the textured surface and engineered stretch that allows a single size to fit bodies ranging from UK 6 to 16. The Burberry x Hunza G Collaboration exemplifies how both brands value versatility, fit, and premium materials in design.
Burberry introduces its iconic Check as trim across swimsuits, bikinis, and a multifunctional swim skirt and tube top. The color palette includes black, white, metallic cocoa, and red. These colors are drawn from Burberry’s heritage archives. Each piece comes with a matching scrunchie designed for both beach and city wear. The Burberry x Hunza G Collaboration puts playful British details at the center of each look.
Campaign and Presentation
Ryan McGinley anchored the launch with a campaign featuring British actor Simone Ashley and model Alva Claire in idyllic beach settings. The imagery ties into Burberry’s broader High Summer 2026 visual campaign, which draws on British lido culture as a central reference point.
A new seahorse motif reimagines the Burberry Knight for the collection, featuring the B shield and a banner with Hunza G lettering. The seasonal logo appears as an appliquéd label on the cotton garment bags that come with each purchase. Interestingly, the Burberry x Hunza G collaboration also debuts exclusive packaging details for fans of both brands.
Release and Positioning
The capsule is available now through the Burberry and Hunza G websites and in selected stores worldwide. The collaboration positions technical fabrication and body-inclusive sizing as central selling points rather than secondary benefits. In short, the Burberry x Hunza G collaboration highlights the importance of innovation and style in modern swimwear.
For Burberry, this marks a direct entry into performance-oriented swimwear built on partner expertise. For Hunza G, it represents a high-profile platform for its proprietary fabric technology and sustainable one-size philosophy. The partnership reinforces a broader industry shift toward craft-led collaborations where material innovation and heritage both carry weight in the final product.
