WNBA 30th Anniversary adidas Superstar Unveiled as Exclusive Player Seeding Kit
adidas Basketball marks the WNBA 30th anniversary adidas Superstar celebration with a special women’s-only seeding kit. The brand…
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Events
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Court Unveils Major adidas Defeat in UK Stripe Wars Case
The Court of Appeal has handed adidas another major defeat in its long-running “stripe wars.” The court upheld…
UGG and Team Epiphany Turn Influencer Dinner into ATL Custom Sneaker Experience
UGG and Team Epiphany turned a classic “brand dinner” into a mini ATL‑themed customization lab, centering community, craft,…
Timberland First Machines Boot Turns the Classic 6-Inch into Met Gala Art
Timberland brought its most iconic boot to fashion’s biggest night, reworking the classic 6-inch silhouette into a sculptural…
Jimmy Butler Makes Met Gala Debut in Custom Alo Athleisure Look
Alo made a bold statement at the 2026 Met Gala, proving that athleisure now belongs on fashion’s biggest…
New Balance London Run House Transforms Somerset House into Marathon HQ
New Balance has turned Somerset House into marathon weekend HQ. With New Balance London Run House, the brand…
Formula 1 and NAHMIAS Unveil Miami Race Week Capsule Collection
NAHMIAS is using Formula 1’s Miami moment to make a strong statement in the Design District. The brand…
JD Sports and ASICS Launch ASICS HOUSE Pop Up in London
JD Sports and ASICS have turned “ASICS HOUSE” into a content-ready physical lab for sneaker kids, blending customization,…
Chanel Unveils Soleless Sandals at Cruise 2027 Show
Chanel’s Cruise 2027 show in Biarritz did not just introduce a new collection. It sparked a full blown…
VEJA Partners with Misci for SS26 Sneaker Reinterpreting Brazilian Identity
VEJA’s latest runway moment at Rio Fashion Week shows how far sustainable sneakers have moved into the fashion…
Dsquared2 Took the DC 642 Sneaker to Milan for Its Official Launch Event
Dsquared2 launched the DC 642, a new original sneaker silhouette, on April 22, 2026, in Milan, timed to…
Nike Opens a Permanent Air Lab in Milan with 100 Unseen Prototypes
Nike and Dropcity, an emerging Milanese center for architecture and design, have unveiled Air Lab, a preview installation…
The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June
Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…
Brooks Running is Releasing Five Limited Edition Disney Shoes At Walt Disney World
Brooks Running is releasing a Springtime Surprise Weekend limited edition collection at the runDisney Health & Fitness Expo…
Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
ALOHAS Turns Soho House into a Sneaker Workshop across Amsterdam and London
ALOHAS hosted sneaker customisation workshops at Soho House locations in Amsterdam and London, bringing laces, beads, and charms…
Inside the Maison Margiela Folders Exhibition bringing 9 Tabi collectors Together in Chengdu Until April 13
Maison Margiela’s “TABI: COLLECTORS EXHIBITION” opened April 9 at The Third Avenue Art Museum in Chengdu as part…
Sergio Tacchini Marks its 60th Anniversary with a Return to Monte Carlo Masters 2026 as an Official Sponsor
Sergio Tacchini is marking its 60th anniversary year on home territory, returning as an official sponsor of the…
Inside New Balance Baseball’s World Baseball Classic Pop Up in Miami’s Design District
New Balance Baseball brought its World Baseball Classic collection to Miami’s Design District with an immersive pop up…
Shoptalk 2026 Made One Thing Clear: AI Is Reshaping the Future of Retail
Las Vegas has always been a city built on spectacle, but at Shoptalk 2026, the biggest attraction was…
H&M Move Took Its Running Community to Barcelona
H&M Move staged a pop up event in Barcelona last week, bringing its running community together under the…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells
Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as…