The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June

Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with the full collection set to drop in June 2026. The partnership was first previewed at the PGA Show in January 2026 and hosted a ticketed Clubhouse event during Masters weekend, where attendees got an early look at the collection.

The Collab

The Barbie x Fore All collection applies the brand’s signature pink forward, style first aesthetic to a full golf apparel line, including pieces for women and girls. Fore All, founded to make golf more accessible and inclusive for women, aligns with Barbie’s “I’m a golfer now” positioning, a reference to the brand’s career doll range and its long running message that girls can do anything. Specific styles, pricing, and full collection details were not confirmed in official sources at the time of publication.

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The Clubhouse Event

Ahead of the June drop, Fore All hosted a Barbie x Fore All Clubhouse event during the 2026 Masters final round weekend on April 13, offering guests a collection preview and an afternoon of golf. The activation mirrors a growing trend of women’s golf brands using major tournament weekends, particularly Augusta, as soft launch moments to build community momentum ahead of a formal retail release.

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Distribution And Timing

The Barbie x Fore All collection will be available through foreall.com and retailer Fairway Styles when it launches in June 2026. The partnership lands as women’s golf participation continues to grow in the US, with brands across categories, from apparel to footwear, accelerating their investment in the space.