Business
Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when pairing with sneakers, according to a July 2024 Statista survey of 5,015 respondents.…
Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life with the launch of the xboom audio collection.…
Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering free running shoes at sunrise.…
Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the brand’s entry into motorsports and aligning with Breidinger’s historic role as the first woman in NASCAR to collaborate with a tequila brand.…
Vessi Footwear, the Vancouver-based brand renowned for its 100% waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer (CMO), marking a strategic push to accelerate global expansion and strengthen its market leadership.…
The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and geopolitical uncertainties, according to McKinsey & Company’s latest report, Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity.…
Foot Locker is stepping up its game in the world of footwear and apparel retail with Ometria, a cutting-edge Customer Data Platform (CDP).…
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball Association (WNBA) unveil a multiyear partnership designed to champion courageous self-expression both on and off the court.…
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