Coach and the WNBA Champion Individuality, Announce Multiyear Partnership
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball Association (WNBA) unveil a multiyear partnership designed to champion courageous self-expression both on and off the court.
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball Association (WNBA) unveil a multiyear partnership designed to champion courageous self-expression both on and off the court. With Coach stepping in as the official handbag partner of the league
The partnership’s debut at the 2025 WNBA Draft, held at The Shed in New York City, set the tone for what’s to come. The Orange Carpet, presented by Coach, welcomed the league’s newest rookies, transforming a traditional sports event into a showcase of personal style and confidence. This moment wasn’t just about who would be picked first—it was about how each athlete would step into the spotlight, expressing their unique identities through both their game and their fashion choices.
Central to the partnership is Coach’s commitment to amplifying the voices and stories of five standout WNBA prospects: Paige Bueckers (University of Connecticut), Hailey Van Lith (Texas Christian University), Aneesah Morrow (Louisiana State University), Kiki Iriafen (University of Southern California), and Sonia Citron (Notre Dame). These athletes are not only exceptional on the court but are also recognized for their distinctive personal styles, embodying the spirit of Coach’s “Courage to Be Real” platform.
“Coach and the WNBA share a belief in the power of self-expression,” said Coach Chief Marketing Officer Joon Silverstein. “We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds both on and off the court, inspiring our audiences to embrace the many possibilities of who they are and who they can be.”
The partnership extends far beyond the draft. Coach will serve as the presenting partner of WNBA Pride, the league’s pioneering platform celebrating the LGBTQ+ community. This includes supporting nationally televised games and the third season of the “Pride Is Love” content series, available on the WNBA App. The collaboration underscores both organizations’ dedication to inclusivity and the celebration of all identities.
“The WNBA sits at the intersection of sport and lifestyle and has always championed players to translate what they do on the court into their own personal style off the court,” said WNBA Chief Growth Officer Colie Edison. “We look forward to joining forces with Coach to inspire fans everywhere to embrace individuality, especially around some of our most anticipated tentpole moments, including the WNBA Draft Orange Carpet and WNBA Pride presented by Coach.”
Coach’s influence will be felt throughout the WNBA season, including as an associate partner at the AT&T WNBA All-Star 2025 in Indianapolis—a midseason celebration where sport, fashion, music, and culture converge. This partnership is a testament to the growing recognition of women’s basketball as a cultural force, where athletes are celebrated not just for their skills, but for their voices, their stories, and their style.
By joining forces, Coach and the WNBA are sending a powerful message: self-expression is a form of strength, and the courage to be real is something to be celebrated—whether you’re on the court, on the runway, or anywhere in between.
