Deckers Brands Names New President of HOKA

Deckers Brands has appointed Robin Green as its next President of HOKA, effective immediately. This decision comes at a pivotal moment for the brand, which is renowned for its high-performance sportswear and sports equipment that cater to athletes worldwide.

Robin Green brings to HOKA a wealth of experience from her 17-year tenure at Nike, where she served as the global vice president of Men's Running and Fitness. Her expertise in driving growth and innovation will be invaluable as HOKA continues to push the boundaries in the athletic footwear industry. Green's appointment is effective immediately, signaling Deckers Brands' commitment to bolstering HOKA's market presence and product innovation.

"Robin is a strong leader with a demonstrated ability to develop and execute on multi-year strategic, growth-driving initiatives for global performance businesses, and I am eager for her to leverage that expertise as part of Deckers," said Powers. "HOKA is in its strongest position to date, and I am confident in our ability to continue its positive momentum with Robin at the helm. Together, we will focus on continuing to expand consumer awareness of HOKA, maximizing and scaling our product offerings and accessibility, and eclipsing the exceptional revenue milestones hit over the last year."

Green said, "I am thrilled to join Deckers and lead the dedicated HOKA team to further unlock the potential of this outstanding brand. HOKA is delivering market share gains and record results at unparalleled levels for our industry, and we will continue to execute on the incredible growth opportunities ahead. I am confident in our ability to build on the HOKA brand's commitment to product innovation excellence, capitalize on our growing global consumer demand and brand loyalty, and optimize for marketplace management and growth."

HOKA, originated in the French Alps and was founded by Nicolas Mermoud, Jean-Luc Diard, and Christophe Aubonnet, has been part of the Deckers Brands portfolio since its acquisition on April 1, 2013. The brand has established itself as a frontrunner in the running shoe market, known for its unique combination of comfort, lightweight materials, and maximalist sneakers that have gained notice among the ultra-running community.

As part of Deckers Brands, HOKA shares the spotlight with other well-known brands such as UGG®, Teva®, Sanuk®, and Koolaburra by UGG®. Deckers Brands has a history of nurturing each brand into a lifestyle leader through passionate marketing and innovative design. With Robin Green at the helm, HOKA is poised to continue this tradition of excellence and expand its reach in the global market.