Easy Spirit, a renowned women’s comfort footwear brand, has joined forces with fitness icon Denise Austin to introduce their first-ever pickleball shoe, specifically designed for women. Known for its commitment to making everyday life lighter and softer for its customers, Easy Spirit is now extending its innovative comfort solutions to the court.
The newly launched Easy Spirit x Denise Austin Dilli court shoe is a testament to the brand’s dedication to comfort and durability. The shoe features a shock-absorbing cushioned footbed, a reinforced stitched forefoot, and a traction-dimpled outsole, providing excellent support for the stop-and-go movements typical in pickleball. The shoe also boasts a moisture-wicking lining and a breathable soft leather upper, ensuring cool and comfortable wear for active women on the court.
Marc Fisher, CEO of Marc Fisher Footwear, expressed his excitement about the new product launch. He acknowledged the growing popularity of pickleball among women and emphasized the brand’s desire to bring their signature comfort to the court. Fisher believes that the Dilli pickleball shoe will enable women to play their best game while staying comfortable and avoiding injuries.
Denise Austin, an avid pickleball player herself, was keen to create a shoe that combined comfort, style, and functionality specific to court sports. With over four decades of experience motivating women daily, Austin collaborated with Easy Spirit to design the Dilli court shoe. Recognizing the influx of newcomers to the sport of pickleball, they understood the importance of having the right footwear for the game.
Austin highlighted the unique benefits of the new shoe, stating, “Not only are these shoes comfortable, cute, and flexible, they provide support for all the lateral movements you make on a court. Typical running/walking shoes won’t cut it on the court for the type of moving you’re doing in pickleball.”
The Dilli sneaker is part of Austin’s fall collaboration capsule with Easy Spirit, launching this July. The collection features high to low impact active footwear, aiming to motivate women through comfort and inspire them to lead an active and healthy lifestyle.
Shanya Perera, SVP of Marketing & PR at Marc Fisher Footwear, revealed plans for a comprehensive media campaign to promote the collaboration. This includes digital video, social advertising, direct mail, programmatic display, co-branded partnerships, and influencer collaborations, targeting new customers interested in comfortable footwear for growing court sports like pickleball and paddle.
For more information or to purchase the Easy Spirit x Denise Austin Dilli shoes, visit the Easy Spirit website. The collection will also be available at Macy’s, Zappos, HSN, Nordstrom, and other major retailers.