Electrolit Targets NWSL’s 28% Growth with Diana Ordóñez Deal
Electrolit has partnered with Houston Dash forward Diana Ordóñez as its latest brand ambassador, reinforcing its commitment to elite athlete hydration and performance.
Electrolit has partnered with Houston Dash forward Diana Ordóñez as its latest brand ambassador, reinforcing its commitment to elite athlete hydration and performance. Announced on April 14, 2025, the collaboration follows Ordóñez’s standout 2024 NWSL season, where she scored five regular-season goals (earning the Houston Dash Golden Boot) and added two more in the NWSL x LIGA MX Femenil Summer Cup.
Key Partnership Highlights
Athlete Profile and Hydration Focus
Ordóñez, a rising star who debuted for the Mexican Women’s National Teamin 2022, emphasized the role of hydration in her training and gameplay:
“I’ve realized the right hydration is what makes all the difference. Electrolit helps me stay replenished, whether I’m on the field or in training”.
Electrolit’s Formula and Reach
The partnership highlights Electrolit’s pharmaceutical-grade electrolyte formula, which includes magnesium, potassium, and calcium to address hydro-electrolytic imbalance. Available in 15 flavors, the beverage is sold at major retailers like Kroger,Costco, and 7-Eleven.
Expanding Athlete Roster
Ordóñez joins Dash teammate Michelle Alozie in Electrolit’s athlete club, underscoring the brand’s strategy to align with NWSL talent. This follows Electrolit’s broader push into sports wellness, leveraging partnerships to promote hydration beyond traditional markets like nightlife recovery.
Founded in 1950 in Mexico, Electrolit is owned by Pisa Pharmaceuticals, Latin America’s largest pharma company. The brand has grown into a $23.9 billion global hydration market contender, competing with products like Gatorade and Liquid I.V. Its focus on elite athletes aligns with rising demand for performance-oriented wellness solutions, particularly in women’s soccer, which saw a 28% increase in NWSL viewership in 2024.
Electrolit’s collaboration with Ordóñez signals its ambition to dominate both locker rooms and mainstream markets, blending scientific rigor with athlete-driven storytelling. As the NWSL expands, such partnerships could further cement hydration as a critical component of athletic success.
