HUGO has dropped a new season leather jacket as part of its ongoing collaboration with the Visa Cash App Racing Bulls Formula 1 Team, positioning the piece as the headline item from the current HUGO x Racing Bulls collection. The jacket continues a partnership that has grown steadily since its first capsule, using each F1 season as a commercial and cultural anchor point.
The jacket
Constructed in 100% lamb leather, the jacket features a black base with bold red contrast panels and perforated detailing at the shoulders. The back carries an oversized embroidered patch combining the RB bull logo and HUGO wordmark, the visual centrepiece of the design. A signature zip-puller and relaxed fit round out the construction.
Motorsport meets fashion
The HUGO x RB partnership links HUGO BOSS’s younger brand directly to the Racing Bulls team, one of two Red Bull affiliated entries on the Formula 1 grid. The collaboration targets fashion aware F1 fans and streetwear consumers, using team identity and motorsport codes to differentiate HUGO from its parent brand’s more formal positioning.
The jacket is available now through hugoboss.com.
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- Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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