J.Lindeberg Marks 30 Years in Seoul With a Shinsegae Pop Up and Its First Women’s Line

J.Lindeberg has opened a limited time pop up at Shinsegae Department Store Gangnam, running from April 21 to May 6, 2026, on the 7th floor Bridge Zone. The activation showcases the brand’s SS26 collection and sits within J. Lindeberg’s broader push in the Korean market, which accelerated with the opening of its five story Seoul Clubhouse flagship in Gangnam in April 2025.

What The Pop Up Offers

Visitors receive a 10% discount on purchases throughout the run. T-shirt customization is available on-site, with three patches gifted per customization session. Caddie bag purchases include a metal name tag, and tiered spend thresholds unlock further gifts while stock lasts.

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SS26 Context

The SS26 collection, titled “A Day in the Lifestyle”, bridges J.Lindeberg’s golf and fashion categories and marks the brand’s 30th anniversary year. It also introduces the brand’s first ever women’s ready to wear line, expanding its appeal beyond its core golf and ski consumer.

J.Lindeberg has opened a limited time pop up at Shinsegae Department Store Gangnam, running from April 21 to May 6, 2026, on the 7th floor Bridge Zone. The activation showcases the brand’s SS26 collection and builds on J.Lindeberg’s growing commitment to the Korean market, which accelerated with the opening of its five-story Seoul Clubhouse flagship in Apgujeong, Gangnam, in April 2025.

Women’s RTW Debut

SS26 also introduces J.Lindeberg’s first ever women’s ready to wear line, a significant move for a brand that built its 30 year reputation primarily in men’s golf and ski. The debut RTW line runs across three focuses: Fashion, Golf, and Bridge, with structured knits, hybrid sets, and lightweight layers designed to carry a woman from an early workout through to the evening. It became available in J.Lindeberg stores and online in early 2026.