lululemon announced on November 4 that customers in the U.S. and Canada can buy its products through Google’s AI Mode in Search and the Gemini app, using checkout powered by the Universal Commerce Protocol.
The service lets shoppers discover, select and purchase products within a conversational shopping experience. The initial rollout supports one item per checkout; lululemon says multi-item purchases will follow.
lululemon will continue to process orders, arrange shipping and handle returns, as it does for purchases made directly on its website.
Nick Engel, the company’s senior vice president of global digital experience, said the partnership extends its existing work with Google and explores how customers can find lululemon products through agentic commerce.
The launch follows the brand’s October 22 introduction of Shop Pay across its U.S. and Canadian e-commerce sites.
