More Nutrition is adding a hot-or-cold format to its protein coffee range with Rich & Creamy. The November 2 launch introduces three chocolate-led flavors at a recommended €35.99 for a 500-gram tub, available through the brand’s online shop.
Dark Chocolate, Dark Chocolate Crisp and Dark Chocolate with Marshmallows combine real coffee with protein sources including calcium caseinate and milk protein concentrate. More Nutrition says a serving provides up to 19 grams of protein and 80 milligrams of caffeine when prepared with 25 grams of powder and 300 milliliters of unsweetened almond drink.
The preparation is central to the format: it can be mixed cold or warmed to a maximum of 60°C. The brand says the crisp pieces and marshmallows may dissolve or melt when heated.
The launch extends More Nutrition’s Smart Swap positioning into coffee routines, making texture and temperature part of the product proposition. It gives the sports-nutrition brand another route into everyday drinks alongside its protein shakes.
The product contains caffeine; More Nutrition states that it is not recommended for children or pregnant or breastfeeding women.
