Oura has agreed to acquire Counsel Health for $625 million in cash, expanding the smart-ring company’s move into physician-supervised digital care. Announced on November 10, 2026, the transaction is expected to close before the end of the year, subject to customary closing conditions and purchase-price adjustments.
Counsel combines medical AI with licensed, board-certified physicians. Oura plans to connect its members’ continuous biometric information with Counsel’s care platform inside the Oura App, covering needs ranging from preventive and everyday care to chronic-condition management and specialty care.
The companies already work together. Oura members can explore Counsel through Oura Labs, and the acquisition would bring that relationship under common ownership. Oura says physicians can access a member’s Oura data and previous conversations only with that member’s permission.
Counsel is also expected to continue serving existing and new enterprise partners, including health plans, health systems and employers. That business extends beyond people who wear an Oura Ring.
The agreement remains a proposed acquisition. Oura Ring itself is not a medical device; clinical care is delivered by Counsel’s licensed physicians.
Sources: Oura’s acquisition announcement and the companies’ November 10 transaction release.
