Oura Ring 5 will arrive on Ulta.com on November 10 and in 1,000 Ulta Beauty stores on November 22. Announced November 9, the partnership makes the ring the first health wearable in Wellness by Ulta Beauty and gives Oura its first U.S. specialty beauty retail launch.
The move puts wearable technology into a retail setting built around beauty and self-care. Stores will have displays to help shoppers explore the product and find their fit, according to Oura’s announcement.
In-store availability will cover sizes 7 through 10 in Gold, Deep Rose, Silver and Brushed Silver. Sizes 6, 11, 12 and 13 will be sold online only, alongside Black and Stealth finishes in all sizes. Sizing kits and the Oura Ring 5 Charging Case will be available online and in stores.
Ulta Beauty Rewards members can earn points on qualifying ring purchases and redeem them toward future qualifying purchases. For Oura, the launch adds a beauty channel to a global network of more than 80 retail partners.
