Paris Texas has opened its first store at Via Verri 4 in Milan, bringing its footwear assortment into a space operated under the label’s own name.
The brand announced the opening with views of the entrance and interior. Stone walls and long recessed shelves give the shoes room to stand apart, with boots and heels displayed as individual styles rather than grouped densely on a floor.
The store opened on September 21. For the launch, Paris Texas introduced a Rouge Noir edition of its Lidia line, with styles available through the new address and the brand’s website. The selection includes the Lidia Thong Boot 105, Lidia Thong Mule 105 and Lidia Feather Thong Mule 105.
The opening gives Paris Texas a dedicated retail presentation for the pointed boots and high heels that anchor its assortment. The Lidia launch ties the first store to a current product release, giving customers a reason to visit beyond the new address itself.
