Represent’s performance line 247 has teamed with Cadence on a running capsule that brings technical apparel, accessories and hydration into one collection.
Represent is expanding the world around its 247 performance line through a new collaboration with Cadence, combining technical running apparel with hydration products designed around training and recovery.
The five-piece apparel collection includes a woven singlet, Elite Marathon Cap, performance gloves, race socks and a cotton long-sleeve T-shirt. The singlet is constructed from mini-grid mesh and four-way stretch nylon with reflective detailing and contrast flatlock stitching, while the long sleeve offers a more relaxed layer for before and after a run.
Hydration is incorporated directly into the release through Cadence’s mango electrolyte formula, available as both a sparkling canned drink and a single-serving sachet for mixing with water. The formula includes sodium, potassium and magnesium, positioning hydration alongside the apparel as part of the same running routine.
The collaboration has been two years in development and carries a direct connection between the two companies. Cadence was founded in 2024 by Ross MacKay and George Heaton, who also founded Represent, while 247 has become the company’s dedicated performance line spanning running and training.
The launch also moved into Represent’s physical retail network through community runs, beginning in Los Angeles on September 19, followed by events in London and Manchester on September 23.
By bringing Cadence into 247, Represent is extending its running offer beyond what athletes wear, connecting performance apparel, hydration and community through a single release.
