Brand Watch

Represent Names Priya de Souza CMO Across Represent and 247

The appointment puts global brand strategy for Represent and 247 under a marketer whose previous roles span Casablanca Paris, adidas Originals and Dazed Media.

By FM TeamNovember 2, 20261 min read

Represent suede lace-up Wrap Boot with red laces, worn with loose dark denim — Illustrative image from Represent’s JAWBREAKER Fall/Winter 2026 Drop 2 campaign. Photo: Represent

Represent has appointed Priya de Souza as Chief Marketing Officer, with responsibility for global brand strategy across Represent and its performance-focused 247 line. The company announced the appointment in an official November 2 post.

Represent said de Souza previously held senior roles at Casablanca Paris, adidas Originals and Dazed Media. The appointment brings experience across fashion, sportswear and media to the company’s marketing leadership.

In its announcement, Represent linked her remit to its international growth and said she would build on the community and identity behind both brands.