Roger Vivier Builds AW26 Around Its Iconic Choc Heel

Roger Vivier is placing one of its most recognizable house codes at the center of Autumn/Winter 2026/27 with “CHOC: Architecture of Seduction,” a collection built around the Maison’s distinctive inward-curving Choc heel.

Originally designed by Roger Vivier in 1959, the Choc heel is defined by its sculptural curve, creating a silhouette that is immediately identifiable with the house. For AW26/27, artistic director Gherardo Felloni draws on that archival shape across pumps, slingbacks, ankle boots and thigh-high boots, reinforcing the heel as both a design signature and a visual identifier for the brand.

Presented at Le Bon Marché in Paris, the collection extends the Choc beyond the footwear itself, with the heel’s architectural profile informing the campaign and retail environment.

An Iconic House Code Reworked Across Categories

Since taking the creative helm of Roger Vivier in 2018, Felloni has continued to work with the house’s extensive archive while introducing his own interpretation of its codes.

Across the industry, distinctive silhouettes and longstanding house codes increasingly serve as anchors across seasons. For Roger Vivier, the Choc sits alongside the Maison’s signature buckles and highly decorative approach to footwear as part of that visual vocabulary.

The collection also expands into accessories through the Roseling bag, characterized by individually crafted leather petals. Its sculptural construction provides a counterpart to the footwear, allowing the season’s emphasis on shape and craftsmanship to move beyond shoes.

From Product to Retail Environment

AW26/27 is a testament to the enduring commercial and creative value of an established silhouette. Nearly seven decades after its introduction, Roger Vivier continues to build on the Choc heel’s legacy, reinforcing its position as one of the fashion industry’s most recognizable and iconic heel shapes.