Roots x WNBA Marks Canada’s First WNBA Franchise With a New Limited-Edition Capsule

Roots has launched its second limited edition WNBA collection. This time, the range expands to celebrate the Toronto Tempo, Canada’s first ever WNBA franchise. The collection includes sweatshirts, t shirts, accessories, and leather goods that are available now online and in select stores. Furthermore, the drop follows the brands’ first collaboration in January 2025. It also marks a deepening of a partnership built around women’s sport and basketball culture.

A Canadian first

The Toronto Tempo’s arrival as Canada’s inaugural WNBA team gives the collection a specific local hook that the first collaboration did not have. Roots, a Canadian heritage brand, is positioned naturally to celebrate that milestone. As a result, the brand connects its outdoor and lifestyle identity to a new chapter in Canadian basketball history.

What’s in the collection

The range spans sweatshirts, t shirts, accessories, and leather goods. This product mix extends beyond standard sports licensing into Roots’ core categories. The leather goods component in particular reflects the brand’s heritage positioning. It also sets the collection apart from typical WNBA licensed apparel.

Partnership context

This is the second collaboration between Roots and the WNBA, building on a successful first year. For Roots, the renewed partnership signals a broader strategic commitment to women’s sport, from grassroots through to professional leagues, rather than a one off licensing play. The WNBA’s growing cultural footprint in Canada, accelerated by the Tempo’s launch, makes the timing commercially logical.

The full collection is available now at roots.com.

Credit: Roots

Credit: Roots

Credit: Roots

Credit: Roots

Credit: Roots