Salomon has opened its first full price UK store outside London at Liverpool ONE, giving the French performance brand a new direct retail location in the North West. The Peter’s Lane store carries footwear, apparel and performance collections.
Salomon announced the opening as its first full price store beyond the capital. Liverpool ONE brings the brand into a major regional shopping destination with a catchment extending across the North West.
Inside, the fit out presents trail and running footwear alongside apparel, packs and accessories. Product displays pair Salomon’s performance range with the sportstyle offer that has widened the brand’s audience beyond mountain sports.
The Liverpool opening expands Salomon’s owned retail footprint in the UK while placing its full assortment in a city centre setting. It gives local consumers a dedicated place to try the brand’s footwear and explore the wider performance collection in person.
