Saucony Launches Global Campaign “Run As One” Unites People and Culture

Saucony, the global performance running and lifestyle brand, has unveiled its latest global brand campaign, Run as One, a powerful ode to the brand’s rich heritage and the evolving cultural landscape of running. More than just a sport, running is a unifying force that connects people across the globe, and Saucony’s new campaign captures this essence with striking visuals, dynamic storytelling, and a heartfelt message of unity.

 

"At Saucony, we see running as something that transcends physical activity—it's a cultural phenomenon that brings people together," said Joy Allen-Altimare, Saucony's Global Chief Marketing Officer. "Our *Run as One* campaign is a celebration of the shared journey that people around the world embark on every day. Whether you're a seasoned marathoner or running to meet friends, we are all connected and together, we can uplift one another and achieve the extraordinary."

 

The campaign’s 30-second anthem video is a visual masterpiece, showcasing the magic that happens when runners unite. Featuring Saucony athlete Vanessa Fraser and creative collaborator Jae Tips, the film highlights how running transforms from an individual pursuit into a collective experience. Through vibrant imagery and compelling narratives, Saucony reinforces the idea that running together amplifies our potential, creating a sense of shared purpose and connection.

To bring the Run as One spirit to life, Saucony is hosting a series of global run club events on March 4th, both in-person and virtually. These events will unite runners in cities worldwide, with a special focus on coffee shop residencies. The journey begins at Ludlow Coffee Supply in New York City before expanding to Grand Rapids, Boston, London, and other major cities. Inspired by Saucony’s successful collaboration with Collision Run Club during Paris Fashion Week in January 2025, which birthed the iconic Café Vestiaire, each residency will feature exclusive events with brand collaborators and friends. These gatherings promise to celebrate community, connection, and the transformative power of running.

 

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The Run as One campaign was brought to life under the creative direction of Gus Johnston, Saucony’s Creative Director, in collaboration with The Agency, Wolverine Worldwide’s in-house creative team, and The Den, the company’s production arm. The campaign was produced in partnership with Happy Place director Cam Hicks and photographer Will Reid, resulting in a visually stunning and emotionally resonant tribute to the running community.

"Run as One is more than just a campaign, it's a spirit of connection and community that runs through everything we do," added Allen-Altimare. "Running has always been about more than just putting one foot in front of the other. It's about the stories we share, the friendships we build, and the way movement unites us. We see Run as One as an open invitation to be part of something bigger, where every step strengthens the bonds that bring us together."

Saucony’s Run as One campaign continues the brand’s commitment to celebrating the cultural and communal aspects of running. It’s a reminder that, no matter where we are in the world, running has the power to connect us, inspire us, and propel us forward—together. Because when we run as one, we achieve the extraordinary.