Brazilian footwear brand Ipanema has announced a thrilling partnership with influential Latina pop culture icon, Shakira. The globally acclaimed artist, known for her distinctive voice, timeless hits, and iconic dance moves, will become the face of Ipanema in the upcoming Spring Summer 2024 season. Shakira is set to star in an exclusive global campaign for the brand’s Sempre Nova collection, which features a range of fashion-forward classic Ipanema styles.
Shakira, who is not only an accomplished artist but also a successful entrepreneur and philanthropist, perfectly embodies the core values of Ipanema. These values include female empowerment, a celebration of everyday determination, and the inspiration to journey towards self-discovery.
Shakira said, “I’m happy to join forces with Ipanema, in a campaign that seeks to highlight female journeys.”
The Ipanema Sempre Nova collection, translating to “Always New,” showcases five distinct styles available in adult, children, and baby sizes. The collection includes flip-flop sandals, flat sandals, slides, flats, and platform sandals. Each design is a fusion of fashion and trend, embracing the spirit of the modern woman.
Expressing her excitement about the partnership, Shakira said, “I’m happy to announce this partnership and join forces with Ipanema, in a campaign that seeks to highlight female journeys and carries an important message for all women to place value on every step they take both towards themselves and their dreams.”
Kate Minner, Chief Marketing Officer of Grendene Global Brands, expressed her delight in welcoming Shakira as the Global Ambassador for Ipanema Sempre Nova. She stated, “This collection resonates with people from diverse backgrounds, just like Shakira does through her music and humanitarian endeavors. She personifies the positive strength that both she and Ipanema radiate.”
This partnership marks a significant milestone for Ipanema, as it continues to champion female empowerment and celebrate the spirit of the modern woman through its innovative designs and collections.