From The Resina Market To Via Gaetano Filangieri Stone Island Opens Its First Naples Store

Stone Island opened its first Napoli flagship store inside Palazzo Fusco, a late 19th century building at Via Gaetano Filangieri 21. Material research and innovation are at the center of the entire concept. The store, conceived in collaboration with OMA/AMO, opened on March 13, 2026. It marks Stone Island’s first permanent retail address in a city that has carried the brand’s identity for decades.

A City With Deep Roots

Stone Island’s connection to Naples predates any official retail presence. In the 1980s and 90s, the brand’s early pieces circulated through the Resina market. This market was a secondhand clothing bazaar where collectors discovered Stone Island badges among surplus stock long before the brand arrived officially. As a result, that backstory gives this flagship a cultural weight beyond square footage.

Research Built Into the Walls

The 55 square meter space is designed to make material innovation visible and physical, not just referenced. Cork burned, sandblasted, and treated to preserve its technical properties covers ceiling panels and interior surfaces. Therefore, the space has a dark, tactile finish that merges acoustic performance with material experimentation. Manually sandblasted corrugated metal panels, treated with resins, reinforce the industrial quality of the environment. Additionally, a perforated steel wall houses a sequence of interconnected video screens.

OMA/AMO and the Store Concept

OMA/AMO, the architecture and design office behind the store, developed a concept that places Stone Island’s research culture at the structural core of the design. A fully glazed facade animated by a digital mannequin installation opens the interior directly to the street. Meanwhile, a stainless steel table with a glass top and a metal grid display element, marked by a fire red accent, anchors the central space. Robert Triefus, President & CEO of Stone Island, said, “Naples has a unique cultural energy that is in natural harmony with Stone Island. This new flagship strengthens our presence in Italy and offers the community a further space to connect with the research culture that defines us.”fashionunited+1

Creative Collaborations

The store also functions as a community hub through a set of design commissions tied directly to the space. Light fixtures were designed by Tim Hooijmans of De Studio, pressure stools by Tim Teven, and a leather and steel chair by Markus Töll of SUPERSEDIA. Each piece reflects the brand’s material-first approach translated into functional objects.​

A Film for the Opening

To mark the launch, Stone Island commissioned ‘A Sorpres‘, a short documentary directed by Glenn Kitson, with narration by writer Roberto Saviano, tracing the brand’s cultural history in Naples through the Resina market and local collector culture. The title, meaning “a surprise” in Neapolitan dialect, references the experience of finding a Stone Island badge in a pile of surplus clothing. The soundtrack is by LIBERATO, the anonymous Neapolitan artist whose identity remains unknown.

The Napoli flagship represents Stone Island’s ongoing push to make its retail spaces direct expressions of its research and material philosophy, not just points of sale, but physical arguments for why the brand’s approach to fabric and construction still matters.