Adidas Unveils Jeremiah Smith Newest Student-Athlete Partner
Ohio State wide receiver Jeremiah Smith is the newest addition to the Adidas student-athlete roster. Adidas has officially…
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University of Tennessee to Switch from Nike to Adidas After Failed Deal
The University of Tennessee is set to reunite with Adidas as its official apparel partner in 2026 after contract renewal…
Adidas Originals Unveils 6 Collaborations at Paris Fashion Week 2025
Adidas Originals made headlines at Paris Fashion Week 2025 by unveiling six groundbreaking collaborations that blend football heritage…
Game-Changing Golf Shoes to Buy in 2025 and the Ones to Avoid
Golf shoes matter more than ever in 2025, with new tech boosting grip support and comfort, so choosing…
Adidas Canada Launches Limited-Edition Orion Shoe for 2025 Terry Fox Run
Adidas Canada is honoring a national hero and a remarkable legacy with the return of the iconic Orion…
Adidas Unveils Mercedes F1 Silver Arrows Fanwear for 70th Anniversary
Adidas and the Mercedes-AMG PETRONAS F1 Team have unveiled the new Silver Arrows pack, a standout fanwear collection inspired by the…
Adidas and Edison Chen Reimagine the Stan Smith with Beaded Luxury
Adidas and Edison Chen are redefining sneaker culture through a bold reimagining of the Stan Smith that blends…
Steve Madden Challenges Adidas Over Stripe Trademark in Court
Steve Madden is taking Adidas to court in a high-stakes trademark dispute over the use of stripe designs…
Nike, Adidas and Puma Top US Sportswear Brand Awareness, Survey
Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers…
Adidas and Sevilla FC Sign 10 Year Kit Deal Starting 2025 in Spain
Adidas has officially announced a landmark 10-year partnership with Spanish football club Sevilla FC, marking a significant return…
Adidas and Apple Stores Among 7 Retailers Looted Overnight in Downtown LA
Looters struck several major stores in downtown Los Angeles overnight as unrest continued following days of anti-ICE protests.…
Adidas Designs First Running Shoe for Athletes with Down Syndrome
Adidas unveils the first running shoe made for athletes with Down Syndrome, redefining inclusive sportswear. After three years…
Adidas Confirms Data Breach Through Third-Party Vendor
Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk. It…
Steve Madden Seeks to Break Adidas’s Stripe Stronghold
In a high-profile legal confrontation shaking up the footwear industry, Steve Madden has filed a lawsuit against Adidas,…
New Era Cap and adidas Tap NCAA Teams Amid Baseball’s 18% Viewership Surge
New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with…
Adidas Settles Lawsuits With Kanye West Two Years After Ending Yeezy Deal
Adidas and Kanye West, now known as Ye, have reached a settlement to end their long-standing legal disputes,…
The Most Popular Sneaker Brands at the US Open 2024
At the 2024 US Open, tennis players showcased a diverse range of popular and innovative tennis shoe brands,…
Fashion for Good Partners adidas, Inditex, ON Running & More
Fashion for Good has teamed up with major footwear brands like adidas, Inditex, ON Running, PVH Corp., Reformation,…