Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
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Nike Fills Its Chief Innovation Officer Role for the Fourth Time in Three Years with Andy Caine
Nike promoted Andy Caine to Chief Innovation Officer on April 10, filling a role that has now turned…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
The Salomon Speed Lab Collection Goes Global on April 14 After a Paris Exclusive
Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…
Nike Studios Closes All Locations Just 3 Years After Launching With FitLab
Nike closed all of its Nike Studios boutique fitness locations on March 27, ending a roughly three year…
Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance
Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,…
Onitsuka Tiger x Versace Releases the TAI-CHI Sakura in Eight Models
Onitsuka Tiger and Versace released the TAI-CHI Sakura on April 2. This is a collaborative sneaker first shown…
A’ja Wilson Let Kids Go First on Her Nike A’Two With an Exclusive Kids Foot Locker Shock Drop
Nike and Kids Foot Locker launched the A’Two, A’ja Wilson’s second signature sneaker, in an exclusive kids only…