Nike Brings Back the Kobe 10 Protro With Next-Generation Performance Updates
Nike Basketball is returning the Kobe 10 to the court with a Protro update built for the speed,…
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Nike Launches Hybrid Training Shoes With a Two-Shoe System for Racing and Training
Nike is entering the fast growing hybrid training category with a two shoe system built to end a…
Nike Celebrates Olympic Champion Alysa Liu With New Graphic Hoodie Collection
Nike is using Alysa Liu’s Olympic moment to build out a new lane in its lifestyle business. With…
Nike and Hyperice Push Recovery Footwear Forward With the Air Zoom Hyperslide
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
Nike Strengthens Its Football Roster With Top Prep and College NIL Athlete Signing
Nike is not just keeping pace in football, it is widening the gap. Recent Nike Football NIL Athlete…
Nike Expands ACG Across Europe With French Albion Distribution Partnership
Nike is not simply expanding distribution, it is restructuring how ACG enters and competes in Europe’s outdoor specialty…
Nike Appoints David Denton as New Chief Financial Officer
Nike is not simply changing a finance leader. Instead, it is using this transition to reset how discipline…
Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
Nike Court Elevates Aryna Sabalenka With New All Love Collection
Aryna Sabalenka’s latest Nike Court “All Love” collection marks a clear shift in how Nike views her role.…
Nike PEACEMINUSONE and KFA Redefine South Korea’s Football Identity Through Fashion
Nike’s latest collaboration with PEACEMINUSONE and the Korea Football Association goes well beyond a kit refresh. It treats…
Nike x Palace x England Collection Blends Streetwear and Football
The Nike x Palace x England collection shows just how tight the link between streetwear and international football…
Nike X2 and Jacquemus Turn France’s Football Kit Into Luxury Fashion
Nike’s X2 project with France and Jacquemus shows how the brand is stepping deeper into luxury while keeping football at…
Nike N7 Soccer Collection Blends Performance Design With Cultural Heritage
Nike’s summer 2026 N7 Collection shows how modern sportswear can carry culture, identity and visibility. The new Nike…
Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers
Nike’s LeBron NXXT Gen by JuJu Watkins ‘Silver Lining’ is more than a player edition this Nike LeBron…
Nigel Sylvester Unveils “The Weight of Progress” Installation For Air Jordan 4
Nigel Sylvester‘s “Brick After Brick” installation, created in partnership with Nike, channels the same disruptive guerrilla marketing energy…
Nike brings Isamaya Ffrench Back For “Run Forever” Capsule Built Around the Vomero Premium
Nike and makeup artist Isamaya Ffrench reunite for “Run Forever”, a limited edition running capsule inspired by London…
Nike x Hyperice Bring the Hyperboot and Hypervolt 3 to Boston Marathon Weekend at Dick’s House of Sport
Nike and Hyperice activation around Boston Marathon weekend this past April, bringing the Nike x Hyperice Hyperboot and…
Nike ACG Debuts Its First Ever Hiking Boot, the Zegama Hike Coming in July 2026
Nike’s All Conditions Gear division debuted the Zegama Hike on April 14, 2026, the brand’s first dedicated hiking…
Nike becomes the official uniform partner of the Premier Lacrosse League
Nike signed a multi year agreement with the Premier Lacrosse League and Women’s Lacrosse League on April 13,…
Nike Fills Its Chief Innovation Officer Role for the Fourth Time in Three Years with Andy Caine
Nike promoted Andy Caine to Chief Innovation Officer on April 10, filling a role that has now turned…
Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
The Salomon Speed Lab Collection Goes Global on April 14 After a Paris Exclusive
Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…
Fleet Feet and Nike Formalize a Full Nationwide Partnership Built Around the Pegasus 42
Fleet Feet and Nike have formalized an expanded vendor partnership, moving Nike Running from a limited presence in…