Under Armour and 424 Signal a New Era of Culture-Driven Sportswear
Under Armour’s latest link-up with 424 is a clear sign that the brand wants deeper roots in culture,…
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Under Armour
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Under Armour and Marine Serre Redefine Performance Through Fashion
Under Armour’s 30th anniversary arrives with a clear statement: performance gear now has to carry a fashion point…
WNBA Star Kelsey Plum Officialy Ends Her Partnership With Under Armour
Kelsey Plum has parted ways with Under Armour after approximately four years with the brand, ending one of…
Sharon Lokedi wins the 2026 Boston Marathon to Defend her Title for Under Armour
Under Armour secured back to back victories at the Boston Marathon on April 20, 2026, as Sharon Lokedi…
Global Sports Apparel Market Is Set to Grow From $243 Billion in 2025 to Nearly $384 Billion by 2032
The global sports apparel market is on track to grow from $243.80 billion in 2025 to nearly $383.88…
The Top 10 Recovery Footwear Brands Right Now
Recovery footwear has moved from post workout afterthought to a strategic growth category across performance and lifestyle retail.…
Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign
Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…
The Top 10 Footwear Brands Leading Textile Innovation
In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…
The Anti Traction Outsole and the High Stakes Humor of UFC 324
Under Armour has leaned into fight-week humour with Paddy “The Baddy” Pimblett. They unveiled a spoof boxing boot…
The Top 5 Curry Brand Sneakers Ever Released by Under Armour
When Stephen Curry signed with Under Armour in 2013, it was a gamble for both sides: a sharp‑shooting…
Under Armour debuts No Weigh Duffle Backpack
Under Armour is reimagining the everyday gym bag with the launch of the No Weigh Duffle Backpack, a…
Under Armour Reports Q2 2026 Results as Turnaround Momentum Builds
Under Armour reported a 5% drop in second-quarter revenue but expressed optimism about brand progress and operational discipline…
Under Armour and Wisconsin Sign 10-Year Extension to Advance Student-Athlete Innovation
Under Armour and the University of Wisconsin–Madison have officially announced a major milestone: a 10-year extension of their…
S&P Puts Under Armour on CreditWatch as Turnaround Stalls
Under Armour’s credit stress is deepening as its turnaround slows and restructuring costs rise. S&P Places Under Armour…
Under Armour and Stephen Curry Part Ways After Decade-Long Partnership
A transformative shift for Under Armour and Stephen Curry signals new directions with performance goals and a stronger brand discipline. The Big Split (Under Armour and…
Under Armour and Notre Dame Announce 10-Year Research Partnership for Innovation and Sustainability
A historic collaboration will integrate sportswear innovation with advanced academic research to benefit athletes and the environment. Partnership…
Under Armour Launches Zero-Plastic Regenerative Sneakers with UNLESS
A new era of sustainable performance meets nature’s blueprint for circular design. Under Armour has deepened its partnership with…
Under Armour Q1 Revenue Falls 4 Percent to 1.1 Billion
Under Armour has reported its unaudited financial results for the first quarter of fiscal 2026, which ended on June 30, 2025. Results…
Under Armour’s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B
In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative…