NFL star Travis Kelce has partnered with American Eagle to launch a fresh limited-edition clothing collection called AE x Tru Kolors by Travis Kelce. This collaboration marks a significant step for the Kansas City Chiefs tight end and his lifestyle brand, Tru Kolors, established in 2019. The new line officially launched on August 27, 2025, and features around 90 pieces ranging from graphic tees and hoodies to cashmere sets, including standout items like carpenter pants and varsity jackets that have quickly become popular.
The collection brings Kelce’s traditional streetwear to bold, designer-inspired styles, boosted by his high-profile engagement to pop superstar Taylor Swift. Alongside Kelce, the campaign features other rising athletes such as college football star Jeremiah Smith and gymnast Suni Lee, highlighting a diverse group who embody the brand’s message of authenticity, joy, and ambition.
American Eagle, which has previously collaborated with athletes like Coco Gauff and sports leagues including the NFL, positions this partnership to extend its reach and refresh its brand image after a recent controversial ad campaign. The Kelce collaboration, coming shortly after Kelce and Swift’s engagement announcement, has already generated buzz and a positive move in the company’s stock price.
Travis Kelce has successfully expanded his brand beyond the football field, with ventures like his podcast “New Heights” and TV appearances, making this clothing line another highlight of his growing off-field presence. The AE x Tru Kolors line is designed to inspire fans to “play hard, dream big, and enjoy the journey,” capturing the energy and optimism that Kelce stands for.
This new collaboration is expected to be a standout in the retail and sports lifestyle markets, blending Kelce’s athletic influence and personal style with American Eagle’s broad audience.
