Visit Qatar took its Audi Revolut F1 Team partnership off the circuit and into the gardens of Raffles Hotel Singapore, where The Garden Souq welcomed more than 1,700 visitors from October 7 to 9 during the 2026 Singapore Grand Prix. The open-air activation brought Singapore residents and international race visitors into a contemporary interpretation of a traditional souq.
The experience was divided into several named areas. The Majlis served Arabic coffee and dates with live oud performances; Flavors of Qatar offered Qatari cuisine; The Artisan’s Workshop personalized leather charms; The Doha Stamp customized caps; and Scents of Qatar let visitors create perfume blends.
Nico Hulkenberg and Gabriel Bortoleto at The Garden Souq. Photo: Audi Motorsport AG
Audi Revolut F1 Team drivers Nico Hulkenberg and Gabriel Bortoleto visited the activation, explored the experience and tried a personalized gelato flavor called “Gabico.” The event was also attended by His Excellency Saad bin Ali al-Kharji, chairman of Qatar Tourism, and Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar.
The setting gave Visit Qatar a way to turn a global sports partnership into a visitor experience rooted in food, craft and hospitality. The brand says its international partnership strategy uses major sporting events to introduce Qatar’s cultural identity and strengthen its tourism profile. At the Singapore Grand Prix, that message extended beyond trackside visibility into a program race-week visitors could take part in.
