WHOOP announced its launch in Turkey on October 30, adding Amazon, Trendyol, Hepsiburada and Beymen as purchasing channels for its wearable technology. The company named Sistem as its local rollout partner in its official announcement.
The launch expands the brand’s international distribution through a mix of online marketplaces and a department-store retailer. WHOOP said the four channels make its products available across Turkey.
The company positioned the expansion around sleep, recovery and training. The rollout adds a market, a local partner and four named retail channels to WHOOP’s distribution network.
