Adidas Unveils CLIMACOOL+ Technology With New London Collection

Adidas is pushing Climacool into a new era with CLIMACOOL+ and the London Collection. The brand treats cooling as a performance weapon, not just a comfort feature, especially for summer tennis on hot, humid courts.

CLIMACOOL+ (cooling you can see and feel)

CLIMACOOL+ is adidas’ newest fabric built for high‑intensity play in warm conditions. Instead of using only flat, thin fabrics, adidas created a 3D, body‑mapped embossed construction.

Raised structures lift parts of the garment off the skin and create tiny air channels. Air moves through those gaps, so sweat can evaporate faster and fabric does not cling as much.

Adidas mapped these raised zones to the areas where tennis players overheat most: the chest, upper abdomen, shoulders and upper back.

The team used physiological data and climate‑chamber tests to find those hot spots. That work turns CLIMACOOL+ into a targeted cooling system rather than a generic “breathable” fabric.

Solving the heat and humidity problem

Modern tennis demands long rallies, heavy hitting and constant movement, often under rising temperatures. CLIMACOOL+ answers a specific issue: sweat build‑up and sticky fabric that distracts players and restricts motion.

In testing, adidas tracked skin temperature, humidity between skin and garment, airflow perception and how much the garment stuck during movement.

Athletes said they felt more airflow, less cling and more freedom to move. Those gains matter when heat and pressure spike in the middle of a match. As Margherita Raccuglia, Director of Athlete Performance, explains, CLIMACOOL+ changes the garment structure itself.

It puts airflow where athletes need it most, and those benefits come straight from athlete insight, including feedback from Sebastian Sawe’s record‑breaking sub‑two‑hour marathon singlet.

On‑court debut and the London Collection

Top adidas athletes will showcase CLIMACOOL+ and related Climacool tech on court this summer. Felix Auger‑Aliassime, Karolina Muchova, Maria Sakkari, Elina Svitolina and Alexander Zverev will wear custom silhouettes made for them. Tanks, dresses, Freelift tees and polos pair the new cooling story with a futuristic look for London’s grass courts.

For everyday players and fans, CLIMACOOL+ also appears in select pieces from the London Collection. This range mixes classic tennis references 80s and 90s body‑contouring, V‑cut necklines and three‑stripe detailing with metallic silver accents and seam‑free, bonded construction.

Adidas layers CLIMACOOL and CLIMACOOL+ with mesh panels, laser‑cut perforations in high‑sweat zones and underarm FreeLift cuts to keep airflow high and movement easy.

A new performance language for adidas tennis

The London Collection targets elite athletes, serious club players and style‑driven fans at the same time. It signals a new visual and performance language for adidas tennis, where cooling structures and mapped ventilation sit alongside bold, futuristic design.

Adidas also positions CLIMACOOL+ as a long‑term platform, not a one‑season experiment. The brand plans to carry this structural cooling approach into future tennis drops and into other sports from summer 2026 onward.

As heat and humidity continue to shape how the modern game unfolds, Climacool and now CLIMACOOL+ remains central to how adidas thinks about real performance innovation.