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The latest Adidas news, product stories and collaborations from Footwear Magazine.
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Always Do What You Should Do
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Tyrrell Winston
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Willy Chavarria
6 stories
Pharrell Williams
5 stories
FARM Rio
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Hellstar
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Arte Antwerp
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Bad Bunny
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Brain Dead
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Rick Owens
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Coca-Cola
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Fear of God
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Edison Chen
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Wales Bonner
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Y-3
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Stella McCartney
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Moon Boot
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Read our coverage ↗Latest Adidas coverage
adidas Brings Back Harden Vol. 1 Pioneer With Hyperboost Cushioning
The first Harden signature shoe returned with Hyperboost cushioning, an October 15 global release and a $140 announced US price.
adidas and ADWYSD Bring Weather-Map Graphics to CLIMACOOL
The October 28 collection pairs two CLIMACOOL 1 sneakers with a tracksuit and flip-flops.
adidas and Tyrrell Winston Turn Fan Culture Into Workwear
The third chapter of the collaboration pairs the Spiritain 2000 with apparel influenced by Midwest workwear.
Adidas and Audi F1 Bring São Paulo Design to Sampa Soul Collection
The October 23 capsule draws on the city’s geometry and Gabriel Bortoleto’s home-race connection.
adidas and German Ski Federation Mark 50 Years With Anniversary Collection and Athlete Outfit Days
adidas and the German Ski Federation marked 50 years together with athlete fittings, team kit distribution and an anniversary collection at adidas’ Herzogenaurach campus.
adidas Canada Adds Montreal Canadiens and Cole Caufield to Its Hockey Platform
adidas Canada has become the Montreal Canadiens’ official athletic apparel and footwear partner and signed winger Cole Caufield to a multiyear ambassador deal.
adidas Originals and Willy Chavarria Launch adiSignature Sweats
The new adiSignature line reworks adidas Originals staples in heavyweight fleece, with the first collection arriving October 23 across adidas channels and select retailers.
Pharrell and adidas Set October 24 Release for Red and Storm Jellyfish Sneakers
The two VIRGINIA Adistar Jellyfish colorways arrive as one global release, priced at $300 per pair.
adidas Connects Stan Smith Archives With New Footwear at Shanghai’s “Future of Three”
The Shanghai program combines a Stan Smith residency, Spring/Summer 2027 previews and Y-3’s first runway presentation in China.
Real Madrid, adidas and FARM Rio Launch Brazil-Inspired Collection
Real Madrid, adidas and FARM Rio’s new apparel collaboration pairs the club’s identity with the Brazilian label’s botanical prints and takes inspiration from Rio’s altinha beach game.
adidas Opens Home of Innovation Hub to Show How Athlete Research Shapes Footwear
The new public Home of Innovation hub connects ADIZERO footwear with adidas’s athlete research, testing and wider performance platforms.
adidas Takes All Six Podium Places at the 2026 Berlin Marathon
Tigst Assefa and Guye Adola led an adidas sweep of the men’s and women’s podiums in Berlin.
adidas Brings FC Bayern Legends Back to the World of Sport
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
adidas Originals by JENNIE FW26 Collection Brings Ballet to Streetwear
adidas Originals has launched its first co designed collection with JENNIE. The Fall Winter 2026 range moves the…
adidas Originals and Willy Chavarria Launch the Pink Megaride AG
adidas Originals and Willy Chavarria are taking their Megaride partnership into more expressive territory with the Pink Chavarria…
adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release
adidas Originals and Hellstar have moved their partnership from regional heat to a worldwide release. The MEGARIDE S2…
adidas Honors Antoine Dupont With a Signature ADIZERO RS15 Rugby Boot
adidas is giving Antoine Dupont a signature ADIZERO RS15 that balances a clean, heritage driven look with the…
adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more…
adidas Originals and Pharrell Williams Expand the VIRGINIA Adistar Jellyfish Line With Triple White
adidas Originals and Pharrell Williams are pushing the VIRGINIA Adistar Jellyfish deeper into franchise territory. With a new…
adidas and Pharrell Williams Expand VIRGINIA With the Adistar Jellyfish Triple White
adidas Originals and Pharrell Williams are not easing off the gas with VIRGINIA. With the latest Triple White…
adidas Turns WNBA All-Star Weekend Into a Platform for Long-Term Investment
adidas is not treating WNBA All‑Star Weekend as a one‑off celebration. The brand is using the stage to…
adidas Turns BOOST Innovation Into an Everyday Lifestyle Proposition With Hyperboost Euphoria
adidas is taking one of its core cushioning stories and moving it firmly into lifestyle. With HYPERBOOST EUPHORIA,…
adidas Commands Football’s Biggest Stage at the World Cup Final
adidas is arriving at the World Cup 2026 Final in a position few brands ever reach, it owns…
adidas and Real Madrid Extend Partnership Through 2034
adidas is locking in its most important club relationship for another decade. With an eight-year extension running through…