adidas Y3 and Mercedes AMG PETRONAS F1 Team Unite for a ‘Wolf’ Collection

Y3, the adidas imprint co created with Yohji Yamamoto, has launched its first ever Formula 1 capsule in partnership with the Mercedes AMG PETRONAS F1 Team, marking the label’s official entry into the paddock with a full collection that dropped March 19, 2026, across adidas.com/y-3 and select global luxury retailers. Priced from $90 to $900, the collection fuses avant garde tailoring with motorsport graphics and arrives ahead of the team’s Suzuka debut.

Two Decades, One New Frontier

Y3 has operated at the edge of performance and high fashion since 2002, and its move into Formula 1 marks a natural extension of that positioning into the sport’s fastest growing fashion crossover. The collection was first previewed at the label’s Fall/Winter 2026 show at Paris Fashion Week, staged at the Palais d’Iéna on a set designed to evoke both a racetrack and a skate ramp, closing with the Mercedes AMG PETRONAS reveal.

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The Wolf Motif and Its History

At the center of the collection sits a Wolf graphic rooted in Japanese mythology, symbolizing speed, instinct, and bravery. The graphic is not new to adidas; it originally appeared on the F50 Tunit football cleats during the 2006 World Cup Beast Pack, making its return here a deliberate piece of archival storytelling that links Y3’s design heritage to its motorsport debut.

The Wolf appears across teamwear, fanwear, outerwear, and jerseys, alongside a second motif: smoke billowing from the team’s race cars, rendered as an abstract graphic print that captures track energy in textile form. Together, the two motifs give the collection a visual system built on both mythology and live race imagery rather than generic motorsport iconography.

Collection Range and Footwear

The capsule spans authentic driver jerseys, oversized tailored trousers, track jackets, balaclavas, graphic tops, and a dedicated fanwear segment, covering everything from paddock level pieces to street ready wardrobe staples. Silhouettes follow Y3’s signature moody, architectural language: dark, oversized, technically finished, and designed for wear well beyond the circuit.

On the footwear front, the Y3 FEROZA in low and high variants anchors the shoe offering, built on an asymmetric black and silver upper with co branded Mercedes AMG PETRONAS and Y3 detailing. A standout pair of racing boots described as black and chrome with yin and yang mythology extends the footwear story into more overtly functional, race coded territory.

Suzuka as the Global Stage

The full collection is set for its own track endorsement during the Japanese Grand Prix on March 27 to 29, 2026, at the Suzuka circuit, where the entire Mercedes AMG PETRONAS F1 Team will appear in Y3 pieces. For adidas and Y3, that moment turns a fashion launch into a live global broadcast event, a model increasingly used by brands to move beyond press releases and into real time audience reach at the sport’s highest level.

Fashion, Sport, and Business

The Y3 x Mercedes AMG PETRONAS collaboration reflects a broader shift in how Formula 1 teams are building brand equity off track. By bringing a high fashion imprint with a 24 year design history into the paddock, Mercedes signals that its sponsorship and partnership strategy now runs parallel to its competitive one, targeting fashion, lifestyle, and culture consumers as deliberately as it targets performance results.

For Y 3, the project opens a new commercial lane in live sport merchandise while keeping the label’s avant garde positioning intact. A price range from $90 entry fanwear to $900 tailored pieces is designed to manage that balance across multiple buyer segments.