Thom Browne turns the ICA London into a Tokyo Street Corner For the Working Hour Launch

Thom Browne and photographer Robbie Lawrence celebrated the release of The Working Hour at the Institute of Contemporary Arts in London. It was a collaborative multimedia project built around human movement and light. The project was set against a Tokyo cityscape. Notably, the event marked the physical debut of a limited edition magazine. This magazine connects the project’s visual language to a tangible, collectible format.

Tokyo in a London Institution

The ICA activation transported a corner of Tokyo into one of London’s most culturally significant buildings. In addition, a custom installation featured a weathered newsstand, a lamppost, and a phone booth. Each detail was drawn from Tokyo street life. As a result, the ICA space became an immersive urban scene rooted in Japanese city culture.

The Project Itself

The Working Hour is a multimedia collaboration between Browne and Lawrence exploring how light moves through and shapes a crowded Japanese cityscape. The project sits at the intersection of fashion, photography, and urban observation, consistent with Browne’s long-standing interest in ritual, precision, and the poetry of everyday environments.

Access and Availability

Limited copies of The Working Hour magazine were made available at select Thom Browne stores across New York, Los Angeles, London, Tokyo, and Seoul over the release weekend. No wider distribution has been confirmed.

Credit: Thom Browne

Credit: Thom Browne

Credit: Thom Browne

Credit: Thom Browne