ASICS and SneakerLAH are turning a familiar Malaysian dessert into the design language for a new GEL-KAYANO 20. The unisex “Ice Kacang” collaboration is listed at $210 on the ASICS product page, with U.S. availability scheduled for October 24 at 11 a.m. ET.
The colors map directly to the shaved-ice dessert: a white base, rose-pink panels for syrup and yellow accents for sweet corn. Green GEL cushioning references cendol, while black on the outsole nods to grass jelly. ASICS also adds an outdoor-style lace lock, which the product description identifies as a first for this collaboration series.
SneakerLAH founder Bryan Chin said the partnership has previously drawn on Nasi Lemak, Kuala Lumpur’s KLCC towers, Teh Tarik and MAMEE Monster. Ice Kacang continues that sequence, giving the GEL-KAYANO 20 a story rooted in local food culture rather than a generic anniversary treatment.
The release extends the way footwear collaborations can carry place-specific references into a global product format. Here, the visual details do the explanatory work: each color and component points back to the dessert while keeping the GEL-KAYANO platform recognizable.
