ASICS Brings Michiko Koyama’s Artwork to the GEL-1130 With HERALBONY
A film introduces the artist behind the limited sneaker, with a November 13 release announced by HERALBONY.
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ASICS Nine-Month Sales Rise 28.8% as SportStyle Grows 70%
Sales reached ¥805.1 billion through September, while the sportswear group kept its ¥1.05 trillion annual forecast.
Nike, adidas and ASICS Join 84-Organisation Pledge on Youth Activity
The WFSGI letter commits sporting-goods companies and federations to participation initiatives, shared evidence, partnerships and policy advocacy.
ASICS Sets December 1 Launch for GEL-NIMBUS 29 With New FF LUXE PLUS Foam
The $170 running shoe updates its cushioning, sole geometry and mesh upper for the franchise’s 29th generation.
ASICS Opens Michigan Lab to Move University Research Toward Running Products
A new Ann Arbor facility begins work across biomechanics, materials, robotics and design, with ASICS expecting the research to inform performance products by 2028.
ASICS and SneakerLAH Bring Malaysian Ice Kacang to the GEL-KAYANO 20
ASICS and SneakerLAH’s $210 GEL-KAYANO 20 collaboration draws its colors and details from Malaysia’s Ice Kacang dessert and is scheduled for October 24 in the U.S.
ASICS Positions GEL-SLOWCUSH for Easy and Recovery Runs
ASICS introduced GEL-SLOWCUSH in Japan on October 8, pairing FF LUXE PLUS foam with a lighter PureGEL PLUS insert for easy and everyday running.
ASICS x Little Tokyo Table Tennis Debut GEL-RESOLUTION 5 in Paris
ASICS uses Paris Fashion Week to do more than show a collaboration; it uses the moment to define…
ASICS Expands Global Research Network With ISS Europe and HUMAN FAB
ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…
ASICS SportStyle and EMPTY BEHAVIOR Merge Strength and Movement Through Footwear
ASICS SportStyle and EMPTY BEHAVIOR treat footwear like choreography with the new HYPERSYNC shoe. The collaboration sits between…
Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth
Asics is giving its fashion star more room to run. By spinning off Onitsuka Tiger into a dedicated…
Cecilie Bahnsen and ASICS Blend Couture and Performance in GEL QUANTUM 360 I
The Cecilie Bahnsen x ASICS partnership is a textbook example of “high–low” done right, and the latest GEL-QUANTUM…
ASICS Sportstyle Australia Launches Earls Inspired GEL CUMULUS 16 Project
ASICS Sportstyle Australia approaches its latest collaboration with Earls as more than a footwear drop. Built around the…
ASICS “Get The Glow” Campaign Redefines Beauty Through Daily Movement
ASICS is changing the wellness conversation by focusing on movement instead of beauty routines. With its new “Get…
JD Sports and ASICS Launch ASICS HOUSE Pop Up in London
JD Sports and ASICS have turned “ASICS HOUSE” into a content-ready physical lab for sneaker kids, blending customization,…
ASICS Kinetic Playscape Puts Movement Science Inside a Retro Futuristic Installation at the Milan Design Week
ASICS SportStyle made its first consumer facing debut in Italy at Milan Design Week 2026 with the Kinetic…
The Salomon Speed Lab Collection Goes Global on April 14 After a Paris Exclusive
Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…
ASICS and CARNIVAL Drop the GEL KAYANO 12.1 “Phra Nakhon” as a Bangkok District Tribute
ASICS and Bangkok based retailer CARNIVAL have released the GEL KAYANO 12.1 “Phra Nakhon,” a colorway inspired by…
Jack Draper Signs with ASICS and Joins Its Global Tennis Athlete Family
ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the…
Olé Cocktail Co. Expands its ASICS LA Marathon Partnership with Multi Year Deal
Olé Cocktail Co. is doubling down on the ASICS Los Angeles Marathon, extending its role as an official partner…
ASICS Runwalk Trad Sneaker Lux Brings Running Tech to Dress Shoes
ASICS is doubling down on the run in your dress shoes idea with the RUNWALK TRAD SNEAKER LUX,…
The Top 10 Recovery Footwear Brands Right Now
Recovery footwear has moved from post workout afterthought to a strategic growth category across performance and lifestyle retail.…
The Top 10 Marathon Shoes
Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…
ASICS x Thom Browne Make Super Bowl Debut Collab with GEL Kayano 14
GQ just served up a Super Bowl ready tunnel moment, with Stefon Diggs stepping out in a full…