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Reebok Unveils 2025 Revival Strategy Led by Shaq and Iverson in Power Moves

Basketball legends Shaquille O’Neal and Allen Iverson, once fierce rivals in the 2001 NBA Finals, are now joining forces off the court to breathe new life into Reebok, the iconic sneaker brand they helped define.…

HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip in 2025

HOKA has just launched the Mafate X, redefining what trail runners can expect from their footwear.…

CLUB4 Fitness and Sneaker Impact Unveil New 2024 Recycling Drive Across the US

CLUB4 Fitness and Sneaker Impact have launched a nationwide campaign to make sneaker recycling accessible and meaningful for people across the United States.…

Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025

Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G sneaker—a shoe that blends the brand’s storied heritage with the demands of today’s modern golfer.…

Adidas America Reaches $235,000 Safety Settlement in New York 2025

Adidas America has reached a $235,000 settlement with the U.S. Department of Labor to resolve ongoing safety violations at one of its warehouses in upstate New York.…

Rockport Unveils 2025 UK and Ireland Expansion with Chapters

Rockport is bringing its signature comfort and style to new customers in the UK and Ireland.…

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DICK’S Sporting Goods is making a major move in the world of sports culture events, announcing today that it will serve as the Official Sporting Goods Retail Partner for Fanatics Fest NYC 2025, taking place from June 20-22 at the Javits Center.

New Balance Launches Made in USA 1300JP 2025

The iconic 1300JP returns in 2025 as New Balance celebrating sneaker heritage.…

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Chicago’s Southside to Host Transformative Faith and Community Outreach with Free Jordans Giveaway.…