Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life with the launch of the xboom audio collection.…
New Era Cap and adidas have partnered to outfit three premier NCAA baseball teams—Texas A&M Aggies, Miami Hurricanes, and Arizona State Sun Devils—with custom-designed 59FIFTY fitted caps, blending performance innovation with fan-centric style.…
Premium coconut water brand Once Upon a Coconut has been named the official Major League Pickleball (MLP) coconut water brand in a multi-year partnership to promote healthy hydration and sustainability in one of America’s fastest-growing sports.…
Coach and the Women’s National Basketball Association (WNBA) have launched a multiyear partnership centered on empowering self-expression through sports and fashion, positioning Coach as the league’s official luxury handbag partner.…
Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering free running shoes at sunrise.…
BN3TH Underwear, the Vancouver-based brand renowned for its patented Original 3D Pouch Technology™, has unveiled its “Rise In Comfort” campaign, partnering with Division I athletes to spotlight new and redesigned styles for spring 2025.…
Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the brand’s entry into motorsports and aligning with Breidinger’s historic role as the first woman in NASCAR to collaborate with a tequila brand.…
Vessi Footwear, the Vancouver-based brand renowned for its 100% waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer (CMO), marking a strategic push to accelerate global expansion and strengthen its market leadership.…
For runners, selecting the right footwear is a crucial decision that can significantly impact their performance, comfort, and injury prevention.…
Skechers has unveiled a new concept store on Milan’s famed Corso Buenos Aires, one of Europe’s longest and most frequented shopping boulevards.…
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