Oakley MUZM Collection Revives Archive Innovation for a New Generation
Oakley is reaching back into its archive and handing the story to a new generation of creators. With…
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FM Team
893 published stories · Page 6
lululemon Opens New Store in Bucharest’s Băneasa Shopping City
With its new store in Bucharest’s Băneasa Shopping City, lululemon is doing more than opening another retail location.…
PUMA Renews Partnership With Mathias Gidsel to Lead Handball Future
PUMA is making its intentions in handball very clear. By extending its partnership with Mathias Gidsel, the German…
Equestrian Equipment Has Become Luxury Fashion’s Most Enduring Influence
Equestrian style is no longer a niche reference. It has become one of luxury fashion’s most consistent sources…
Coppel’s AI Strategy Is Changing the Future of Footwear Retail
Coppel’s $4.6 billion transformation shows how seriously big retailers now treat AI in footwear. Instead of using AI…
Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth
Asics is giving its fashion star more room to run. By spinning off Onitsuka Tiger into a dedicated…
la_figueretti Reimagines Colombia Jersey as Fashion Statement for World Cup
As Colombia counts down to kick-off, la_figueretti is flipping the idea of football merch on its head. In…
Tom Brady Expands His Wellness Portfolio With Good Nut
Tom Brady is adding another play to his wellness game plan with Good Nut, a new premium coconut…
Ferrari Strengthens Its Position as a Luxury Lifestyle Brand Through Monaco GP Capsule
With its new Monaco GP capsule, Ferrari pushes further beyond the paddock and deeper into the world of…
The DREAM PAIRS Kids Collection Mixes Cute Style and Serious Comfort
DREAM PAIRS is expanding its kids’ lineup with playful yet practical shoes and sandals designed for real-life play,…
Golden Goose Reflects Consumers’ Growing Desire for One-of-One Products
Golden Goose’s Frutteria Golden concept at first looks like a playful summer activation. In reality, it captures one…
Ralph Lauren Expands Its Golf Footprint at Pebble Beach
Ralph Lauren’s new store beside The Lodge at Pebble Beach makes a simple point clear: the brand wants…
Equinox Highlights Why Wellness Events Are Now Community-Driven Experiences
Equinox’s latest move, taking its founding Burbank members to the Los Angeles Equestrian Center, shows how wellness is…
Oner Active and Lori Harvey Represent the New Era of Luxury Fitness Fashion
Oner Active’s new day-to-night capsule with Lori Harvey shows where fitness fashion is heading. The new Oner Active…
J.Lindeberg Marks Anniversary Milestone While Seoul Strengthens Its Sports-Fashion Influence
J.Lindeberg opening its anniversary year at its Seoul clubhouse is not a random tour stop. It is a…
Birkenstock and Gab Bois Turn the Boston Into a Sculptural Art Piece
Birkenstock’s latest creative project with Gab Bois pushes the Boston far beyond its reputation as a comfort clog and…
Supreme and Jordan Brand Drop Spring 2026 Hoops-Inspired Capsule
Supreme’s latest collaboration with Jordan Brand for Spring 2026 is a reminder that, even as trends shift toward…
Sporty and Rich and Juicy Couture Turn Velour Nostalgia Into Premium Athleisure
Sporty & Rich linking up with Juicy Couture is not just a fun throwback. The Sporty and Rich…
SKIMS Opens Architectural Gold Coast Flagship in Chicago
SKIMS has opened its latest flagship in Chicago’s historic Gold Coast, turning a former 1960s bank into a…
Stone Island and New Balance Unveil Technical ABZORB 1890 Trainer
Stone Island and New Balance link up again with the ABZORB 1890, a trainer that ties archival references…
La Sportiva Jackal II BOA Review: Precision Fit That Transforms Technical Trail Running
When La Sportiva set out to engineer their flagship Mountain Running shoe for ultra-long distances, they didn’t just…
Salewa Pedroc 2 Mid PTX Boot Review: Lightweight Protection That Punches Above Its Weight
I bought my first pair of Salewa shoes on a whim, curious about a brand I’d heard mentioned…
Dynafit Trail Running Shoe Men Review: Game Changing Door To Trail Versatility
I have tested a lot of trail shoes over the past decade, and I will be honest: few…
Why Store Design Shapes the Footwear Brand Experience
Buying shoes used to be a more transactional experience. You went to the store, found your size, tried…