Germany’s top court has ruled that Birkenstock sandals are not eligible for copyright protection, stating their design is functional rather than artistic.…
Hublot is ready to bring world-class timekeeping to the UEFA Women’s EURO 2025 as Switzerland prepares to welcome the continent’s top teams for an unforgettable summer of football.…
Gatorade partners with F1 Academy to support women drivers and fuel future champions.…
A groundbreaking new report highlights the rising influence of women’s sports in the US and reveals how fans’ trust in female athletes is shaping the future of brand partnerships.…
Once confined to sports counts sports and gymnasiums, tennis shoes have undergone a remarkable transformation.…
Nike launches the Air Max 270 City Connect collection to celebrate MLB fandom with bold team-inspired designs and all-day comfort.…
The future of online shoe shopping just took a giant leap forward.…
Adidas has officially announced a landmark 10-year partnership with Spanish football club Sevilla FC, marking a significant return to their roots and a bold step forward for both brands.…
Nike has made history by unveiling its first collaboration with an Indian fashion label, teaming up with Delhi-based NorBlack NorWhite for a vibrant collection inspired by India’s ancient tie-dye technique, bandhani.…
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