Foot Locker is stepping up its game in the world of footwear and apparel retail with Ometria, a cutting-edge Customer Data Platform (CDP).…
A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball Association (WNBA) unveil a multiyear partnership designed to champion courageous self-expression both on and off the court.…
In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp.…
In a significant move, Puma SE has announced that CEO Arne Freundt will be stepping down from his role, marking the end of an era for the German sportswear giant.…
Reebok is making waves in the basketball world, and its latest signing is no exception.…
In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University.…
Women’s sports are emerging as the ultimate power play for fashion and beauty brands.…
