Reebok is making waves in the basketball world, and its latest signing is no exception.…
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch a new NSF Sport-certified supplement line, reinforcing its commitment to athlete safety and performance.…
SHEIN, the global fast-fashion powerhouse, has introduced Trend Stores, a curated collection of digital storefronts designed to simplify the shopping experience and cater to Gen Z’s diverse aesthetic preferences.…
Birkenstock, the iconic German footwear brand renowned for its ergonomic designs and commitment to foot health, has opened its tenth company-owned US retail store in Nashville, Tennessee, solidifying its growth in the American market.…
In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University.…
The global sustainable footwear market is undergoing a transformative phase, driven by heightened environmental awareness and material innovations.…
Women’s sports are emerging as the ultimate power play for fashion and beauty brands.…
V&Co. Beauty has solidified its position in the haircare market with the March 2025 launch of three peptide-infused shampoo and conditioner collections—Moisture, Smooth & Shine, and Volume.…
Wolverine Boots has partnered with country artist Jordan Davis to launch product collections and initiatives celebrating skilled trades, blending music, heritage craftsmanship, and workforce advocacy.…
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