Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion in 2024, accounting for 54% of its total revenue and marking a 13% increase from its 2022 milestone of crossing €4 billion for the first time.…
In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative collection at Milan Design Week, merging high-performance design with circular sustainability.…
Global superstar Nicki Minaj and UK-based sustainable footwear brand LØCI have unveiled their highly anticipated second collaboration, DØPAMINE, a limited-edition sneaker line blending avant-garde design with eco-conscious engineering.…
Kellanova (NYSE: K), the global snacking and food giant behind brands like Pringles, Cheez-It, and Special K, is redefining marketing effectiveness through advanced analytics, AI, and culturally resonant collaborations.…
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch a new NSF Sport-certified supplement line, reinforcing its commitment to athlete safety and performance.…
SHEIN, the global fast-fashion powerhouse, has introduced Trend Stores, a curated collection of digital storefronts designed to simplify the shopping experience and cater to Gen Z’s diverse aesthetic preferences.…
Birkenstock, the iconic German footwear brand renowned for its ergonomic designs and commitment to foot health, has opened its tenth company-owned US retail store in Nashville, Tennessee, solidifying its growth in the American market.…